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This article applies to selling in: India

Amazon Marketplace Pricing Error Policy

On Amazon marketplace, sellers are responsible for setting their own prices and play an important role in providing our customers with the largest selection, at competitive prices along with fast delivery.

To ensure that sellers do not face pricing errors and the same are removed from the marketplace, Amazon regularly monitors the prices of items, including the shipping charges. Amazon compares prices added by sellers with past selling prices and other prices available on the marketplace to filter and remove erroneous prices. If Amazon finds seller pricing instances/practices that harm customer trust, Amazon may remove the Buy Box, remove the offer, or in serious or repeated cases, suspend or terminate selling privileges of the seller.

Pricing practices of the seller that harm customer trust include, but are not limited to:

  • Setting a reference price on a product or service that cannot be ordinarily commercially justified, and may mislead customers
  • Setting a price on a product or service that is significantly higher than recent prices offered on

Reiterating, while sellers are free to price their products as per their business strategy, to protect customer interests, Amazon might remove egregious prices or restrict their visibility on the marketplace.

Sellers can reach out to Seller support to appeal against offer suppression and we will review the case. For feedback on policy, you can write to

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