Good images are important to your products' success. In an online store, the product
image is one of your most valuable marketing tools.
When customers browse Amazon pages, often the image draws them to consider your product.
In addition, with so many choices available for online purchases, a well-formed image
can set your product apart from the others. Poor quality images turn away customers. Use
your product images to communicate the selling points and features of your products, to
inform and interest customers, and to reinforce your brand. Every SKU must have a main
Types of images
Amazon can display several images for each product in the catalog. As a seller, it is in
your interest to provide several high-resolution product images for your products so
customers can make informed buying decisions. You can use four types of images to
illustrate your products:
The parent SKU main image,
used for the product detail page (the page customers see when they search or browse
the catalog). Only one main image is used per parent product. The main image appears
as a smaller representation of the full-size image on the product detail page. When
customers click the smaller picture, the full-size picture appears in a pop-up
window. You must supply a parent main image.
The Child SKU main image,
used to show a view of the product in the specific color for the given child SKU. The
main image for the child SKU shows in the image pop-up window. Each child SKU has
just one main image, representing the child product in the specified color. You must
supply a child main image for every color that you sell.
images, used to show different views of the product to help clarify
use, detail, fabric, cut, or other ways to view the product, or to show related
products. You can supply up to eight alternate images for each parent or child SKU.
The alternate image for a parent product appears in the image pop-up window. If a
customer clicks a specific color in the image pop-up window (for example, a blue
sample), then the pop-up window shows the alternate image for the "blue" SKU.
Swatch images, used to show different available colors,
fabrics, or other choices for products. You can supply one swatch image per child
SKU. Swatch images display on the product detail page next to the name of the color
and has to be the same as the main image for each child ASIN.