This article applies to selling in: India

Jewellery & Precious Gems

Reminder: All product listings must comply with all applicable laws and regulations.

Examples of Prohibited Product Listings

  • Gold, platinum or silver products that are not stamped in compliance with applicable laws.
  • Products that do not comply with the prescribed standards for the Jewellery and Precious Metals under applicable laws.
  • Irradiated gemstones, unless sale has been authorized by the appropriate government authority.
  • Diamonds that do not comply with the Kimberley Process Certification Scheme or other certification schemes applicable in India.
  • Clarity-enhanced white diamonds.
  • Glass-filled rubies.

Policy related to listing of silver jewellery and bullion items

Any silver jewellery or bullion which is of 92.5% purity or above can be listed and sold only by approved sellers. If you are interested to list and sell silver jewellery or bullion which is of 92.5% purity or above then you must apply by following the steps below:

To apply for approval:


  1. In Seller Central, click Inventory and select Add a Product.
  2. Run a search for the item that you wish to sell. If the item you wish to sell is not yet listed, search for a similar item.
  3. In the search results, click the Listing limitations apply link across from the item.
  4. Click the Request Approval button to begin the application process.

To check the status of an application, return to the Add a Product tool and click the Selling application status link located towards the top of the page.

Please note that you will require scanned purity certificates for at least 10 ASINs from a BIS authorized lab.

Policy related to listing of precious gems and jewellery items

Precious Gems and Jewellery is an 'invite-only' category. Currently, we are not accepting registrations under this category and do not allow sellers to create or list products or add offers under this category without prior approval from Amazon.

What qualifies as precious gems and jewellery items?

Any jewelry item which consists of either one, a combination, or all of the following:

  1. Gold (9K, 14K, 18K, 22K, 24K)
  2. Platinum
  3. Real diamonds (does not include American diamonds)
  4. Precious gemstones (sapphire, ruby, emerald)

How do I list precious gems and jewellery items on Amazon?

Precious jewellery is an invite-only category and we are currently not accepting any direct applications for listing on Amazon. We will keep you posted once we have an updated process for applying to list in the precious jewellery category.

Can I add an offer to existing precious gems and jewellery products?

You cannot add offers to any existing precious gems and jewellery products from another brand. Sellers can have their selling privileges suspended under the Jewellery category in such cases.

Is there any penalty if I add precious gems and jewellery products without approval from Amazon?

Yes, such selections will be removed and repeat offenders can have their selling privileges suspended under the Jewellery category.

Policy related to Brand Infringement

Fashion Jewellery sellers can list an offer against an existing ASIN only if the seller provides the same product and the same brand to the customer. Listing an offer against a similar or a lookalike product under a trademark would qualify as brand infringement. Please refer to FAQs below:

Can I add an offer to a Fashion Jewellery ASIN?

A seller can list an offer against an existing ASIN only if the seller is providing the same product and the same brand to the customer.

I have the same jewellery design. Would that be okay?

No. If the ASIN is listed under a trademark brand, listing an offer against it (with an item not belonging to the concerned brand) would qualify as brand infringement. Corrective action would be taken against the defaulting seller, based on complaints from the brand trademark holder.

Reminder: All listings and products must comply with all laws and regulations.

Additional Useful Information

  • Customs (Tariff) Act, 1975
  • Customs Act, 1962
  • Export-Import Policy
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