Sell on Amazon Sign in
This article applies to selling in: India

Finding your product on Amazon

The first step in the Add a Product feature is searching the Amazon catalogue. This allows you to save time by finding existing product pages to help create your listings.

Describe the product you’re selling by typing the product name, keyword, UPC, EAN, ISBN, or ASIN and then click the continue button. You can skip searching our catalogue by choosing the Create a new product option. Unless your product is unique to you as a manufacturer, we recommend searching the Amazon catalogue first.

After you click the Search button, a list of possible matches appears:

If the product you wish to list has variations, click the "Show variations" button. This will allow you to select the correct version (size, colour etc.) of the product that corresponds to your item:

The search returns a list of possible matches. Using the results of your search, take one of the following steps:

  • If you see a match for your product, click Sell Yours. You don't need to type in the product details since our catalogue provides them. Instead, just enter your price, quantity, and other details relevant to your specific listing. See List your inventory for more information.
  • If you get too many results, you can narrow your results using the category filters on the left side of the page.
  • If you aren't sure you have a match, click See all product details to see more information.

To understand how you can add a product, watch this video in: English | Hindi

If you don't find a match for your product or cannot find the correct version of your product, click Create a new product to add the product to the Amazon catalogue.

Continue to the next help topic.

Find your product » Classify » Identify » Add details » Add images » List your inventory

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2022, Amazon.com, Inc. or its affiliates