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This article applies to selling in: India

Listing Loader

The Listing Loader is a template for uploading your inventory on Amazon for products that already exist in the Amazon catalogue.

For products that do not exist in the Amazon catalogue, first add the products using Add a Product.

Download the Listing Loader template.

Listing Loader features

The Listing Loader enables you to provide listing attributes without product attributes, which are required when using inventory file uploads.

Listing Loader provides the following functionality:

  • Match products in all categories you are eligible to sell using a single template.
  • Import data from other flat files, greatly reducing manual entry effort.
  • Use a barcode scanner reducing manual entry effort.
  • Match based on standard product-id alone reducing data required to list on Amazon.
  • Perform product look-up on Amazon enabling you to resolve matching conflicts prior to upload.
  • Validate for data completeness greatly reducing upload failures due to input errors.
  • Upload directly to Amazon from Excel saving you time.

Eligible categories

You can use the Listing Loader to create or update your listings in the supported categories. Below is a list of supported categories. You may not be eligible to sell in certain categories.*


  • Apparel*
  • Automotive
  • Baby
  • Beauty
  • Electronics
  • Grocery and Gourmet Food
  • Health & Personal Care*
  • Home & Garden
  • Industrial
  • Kitchen*
  • Miscellaneous
  • Musical Instruments
  • Office Products
  • Outdoor Living*
  • PC Hardware
  • Pet Supplies
  • Software
  • Sporting Goods*
  • Tools
  • Toys
  • Video Games
  • Watches
  • Wireless Accessories
Important: We have enabled these categories for variations. Do not use ASINs as the product ID for variation-enabled categories.

For basic matching in all product categories, you can use the Listing Loader. The Listing Loader will allow sellers to enter information for non-BMVD products, with optional fields such as sale-start-date and is-gift-wrap-available. The Listing Loader does not have fields for sellers to enter BMVD product delivery settings.

In cases where multiple matches are found for a product, however, the Listing Loader may help you resolve this issue more easily.

System requirements

You must be registered with Release Package 1.7, 1.9, 4.0 or 4.1 to use the Listing Loader. See Templates for Specific Categories to confirm which release package you have and which category templates are available to you.

To take advantage of advanced functionality in Listing Loader, you must use a Microsoft Windows PC platform with Microsoft Excel 2002, Excel 2003 or Excel 2007. We currently do not support Mac computers.

Webstore sellers should upload listings using standard methods. The Listing Loader will not properly create product listings for Webstore accounts.

The Bulk Lookup, Product Lookup, and Upload macros in the Listing Loader template require authorisation through Amazon Marketplace Web Service (Amazon MWS).

You can retrieve and import your authorisation credentials from within the Listing Loader template itself. Click one of the macros that requires authorisation and you will be prompted through the process. You will also be prompted to create a security password for using the Listing Loader macros.

If you previously retrieved your credentials but want to import them again, click the Credentials macro at the top of the template, and then click "I have forgotten or would like to obtain my MWS credentials."

You can also get your credentials when the Listing Loader template is not open, by completing the Amazon MWS registration form.


  1. On the first page, select "I want to access my own Amazon seller account with MWS" and then click Next.
  2. On the next page, read the Amazon MWS License Agreement, check the box to confirm that you have read it and agree to the terms and click Next.
  3. Copy your credentials from the page that appears, and save them for later use.
Note: If you are using an old version of the Listing Loader template (older than 2.0), and Bulk Lookup and Product Lookup do not pull any product information into the template, download the latest version of Listing Loader. If you aren't sure which version you have, you can find the version number at the top of column B on the Template tab of Listing Loader.

Products not found

There are three scenarios where products are added to the Products not Found sheet:

Listing in a category not supported by Listing Loader.

Product lookup, when used in conjunction with a UPC, will add the products to the Products not Found sheet. You must use other tools like the Inventory File Templates or Add a Product tool to add or update listings on the Products not Found sheet.

Products already in Amazon's catalogue do not have UPCs or EANs associated with them.

Product look-up will add your listing to the Products not Found sheet. To create a listing for such a product you must use the associated ASIN as the product-id and set the product-id-type to ASIN.

Product is not in Amazon's catalogue.

Create the product in Amazon's catalogue using Add a Product.

Listing Loader tutorial

Learn the basic steps for using the Listing Loader tutorial, an easy way to upload you listings on Amazon.

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