ASIN creation policy

ASIN creation by non-brand owners

To protect the customer shopping experience, we limit the creation of new ASINs for a brand enrolled in Brand Registry, by sellers who are not associated with the brand owner.

If you encounter the following error message, then it is because you are not associated with the brand owner and therefore restricted from creating new ASINs for the brand. You may still seek approval to create the new ASIN if you can show that it is an authentic product of the brand, for which no ASIN exists yet. Providing all the necessary information on the first contact will reduce the time that it will take for your request to be reviewed.

Where do I find product information?

Brand name, UPC (or EAN/JAN), and part number (or model/style number) can be found on a purchase order or invoice from the manufacturer or distributor from which your product was purchased. Some information may be available directly from the product packaging or through the manufacturer’s catalogue or website.

ASIN creation limit

To protect the onsite shopping experience for our customers, we limit the number of listings (offers and ASINs) that you can create in a given week until you establish a sales history with Amazon. As you increase your sales, your capacity will increase. We encourage you to prioritise the products that you are listing to increase your sales quickly.

Additionally, if you are an established seller and have created a high number of new listings, then we reserve the right to temporarily remove your ability to create new listings. We will re-evaluate your status on a weekly basis.

If you think that your listing creation privileges have been removed by mistake, then please contact Selling Partner Support .

Variation policy

Variations are sets of products that are related to one another. Good variation relationship listings allow buyers to compare and choose products based on different attributes, such as size, colour, or other characteristics from the available options on a single Product Detail Page. For more information, please see Variation Relationship Overview.

The following prohibited practices are misuses of variations, either of the parent ASIN or in parent-child relationships. These practices create a negative customer experience and can result in your ASIN creation or selling privileges being temporarily or permanently removed:

• Changing the product’s detail page (parent or child) to become fundamentally different from the original product listed.
• Changing the parent product's detail page so it does not match with the children.
• Adding incorrect child variations that are not true variations of the parent product. This includes but is not limited to:
  • Adding products that are fundamentally different from the parent ASIN
  • Adding products’ images and/or names that are fundamentally different from the parent ASIN
  • Adding products that are newer versions or models of the parent ASIN
• Adding multi-pack variations that are not manufacturer-created to an already existing parent.
  • If you have created a multi-pack listing that is not directly sold by the manufacturer, then you must match your listing to an identical multi-pack Product Detail Page. If an identical multi-pack Detail Page does not exist, then you must create a new Product Detail Page with its own unique UPC.
  • Adding multi-pack children by bundling two or more of the same manufacturer products, that is, bundling two three-packs to create a package quantity of six. Multi-pack children must be packaged by the manufacturer. If a customer wants to buy two or more of the same product, then they can select that quantity for purchase.

Duplicate ASIN creation policy

Creating a new ASIN when the product already exists in Amazon's catalogue is prohibited and can result in your ASIN creation or selling privileges being temporarily suspended or permanently removed.

Matching your products to the existing products in Amazon’s catalogue helps to drive a high-quality customer experience. Matching to an existing product instead of creating a duplicate listing allows you to more fully benefit from buyer interest and traffic for that product.

How are duplicates created?

Duplicates are most commonly created when one or more of the following happens:

• You incorrectly use the UPC, EAN, ISBN, ASIN or JAN that is not belonging to the product (such as from another product) to identify the product that you are selling.
• You introduce distinct UPCs, EANs, ISBNs or JANs for identical products. For example:
  • You assign a new UPC or EAN to a product in each Amazon marketplace where you sell the product.
  • You assign a new UPC or EAN for compatible products, such as a laptop charger that is compatible with multiple laptops.
• You have received a product identifier exemption for a product that actually has a product identifier. Listing it without an identifier will create a duplicate.

Tips to avoid creating duplicate ASINs

Ensure that you always use the appropriate UPC, EAN, ISBN, ASIN, or JAN code when listing a product. The codes are reliable data that can be used to match your products to the existing products in the catalogue. Using incorrect UPC, EAN, ISBN, ASIN or JAN codes to list a product is prohibited and it can result in your ASIN creation privileges being suspended or permanently removed. For more information, please go to Potential duplicates, Amazon Brand Name Policy and How to list products that do not have a GTIN (UPC, EAN, JAN or ISBN).

Register your brand with Amazon

If you are the brand owner or manufacturer of your own products and if you can uniquely identify each product with other attributes, such as model number or style number, then you might be eligible to register your brand with the Amazon Brand Registry, which allows you to use an alternative product identifier.

For more information, please go to Amazon Brand Registry.

Request for a brand or SKU-level UPC exemption

If the product that you are listing has been confirmed to have no known UPC, EAN, ISBN, ASIN or JAN code and if you are listing a unique selection, then you can request for a brand or SKU-level UPC exemption. For information on eligibility, go to How to List Products That Do Not Have a GTIN (UPC, EAN, JAN or ISBN).

Declaration of HSN code

Ensure to declare minimum four or six digit HSN code as applicable for your listings. Sellers listing goods can assign up to eight digit HSN code. If you are exclusively selling GST exempt products (e.g. books) or a seller with annual turnover up to INR 5 crore, then you need to declare minimum four digit HSN code. For more information, go to HSN code: Frequently Asked Questions. Not having HSN codes mapped to your ASINs might have an impact on your GST reporting and compliance. To update HSN code for ASINs, go to Manage Inventory.

If you face any issues with creating new ASIN’s or updating your existing ASIN’s, feel free to contact Selling Partner Support.

HSN code can be found on invoice from the manufacturer or distributor from whom your product was purchased. For additional questions on HSN codes applicable for your ASINs, refer to the HSN list published at GOI portal and Central Board of Indirect Taxes and Customs, Government of India or reach out to your tax consultant.