To protect the customer shopping experience, we limit the creation of new ASINs for a brand enrolled in Brand Registry, by sellers who are not associated with the brand owner.
If you encounter the following error message, then it is because you are not associated with the brand owner and therefore restricted from creating new ASINs for the brand. You may still seek approval to create the new ASIN if you can show that it is an authentic product of the brand, for which no ASIN exists yet. Providing all the necessary information on the first contact will reduce the time that it will take for your request to be reviewed.
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You may not create new ASINs for this brand. However, you are free to add offers to any existing ASIN for this brand (listing limitations may apply). Please review our ASIN creation policy for more information.
If you believe that the product you want to sell is not already listed in the Amazon catalogue and it should be listed as a new ASIN, then please contact Selling Partner Support and mention error code 5461. Before contacting Selling Partner Support, please review the ASIN Creation Policy and confirm that your product is not already listed on the catalogue.
When contacting Selling Partner Support, please provide the following information:
Brand name, UPC (or EAN/JAN), and part number (or model/style number) can be found on a purchase order or invoice from the manufacturer or distributor from which your product was purchased. Some information may be available directly from the product packaging or through the manufacturer’s catalogue or website.
To protect the onsite shopping experience for our customers, we limit the number of listings (offers and ASINs) that you can create in a given week until you establish a sales history with Amazon. As you increase your sales, your capacity will increase. We encourage you to prioritise the products that you are listing to increase your sales quickly.
Additionally, if you are an established seller and have created a high number of new listings, then we reserve the right to temporarily remove your ability to create new listings. We will re-evaluate your status on a weekly basis.
If you think that your listing creation privileges have been removed by mistake, then please contact Seller Support .
Variations are sets of products that are related to one another. Good variation relationship listings allow buyers to compare and choose products based on different attributes, such as size, colour, or other characteristics from the available options on a single Product Detail Page. For more information, please see Variation Relationships Overview.
The following prohibited practices are misuses of variations, either of the parent ASIN or in parent-child relationships. These practices create a negative customer experience and can result in your ASIN creation or selling privileges being temporarily or permanently removed:
Creating a new ASIN when the product already exists in Amazon's catalogue is prohibited and can result in your ASIN creation or selling privileges being temporarily suspended or permanently removed.
Matching your products to the existing products in Amazon’s catalogue helps to drive a high-quality customer experience. Matching to an existing product instead of creating a duplicate listing allows you to more fully benefit from buyer interest and traffic for that product.
Duplicates are most commonly created when one or more of the following happens:
Please ensure that you always use the appropriate UPC, EAN, ISBN, ASIN or JAN code when listing a product. The codes are reliable data that can be used to match your products to the existing products in the catalogue. Using incorrect UPC, EAN, ISBN, ASIN or JAN codes to list a product is prohibited and it can result in your ASIN creation privileges being suspended or permanently removed. For more information, please refer to Potential duplicates, Amazon brand name policy and guidance on how to obtain a GTIN exemption.
If you are the brand owner or manufacturer of your own products and if you can uniquely identify each product with other attributes, such as model number or style number, then you might be eligible to register your brand with the Amazon Brand Registry, which allows you to use an alternative product identifier.
Please visit About Amazon Brand Registry for more information.
If the product that you are listing has been confirmed to have no known UPC, EAN, ISBN, ASIN or JAN code and if you are listing a unique selection, then you can request a brand or SKU level UPC exemption. Please visit How to List Products That Do Not Have a GTIN for eligibility information.