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This article applies to selling in: India

Create a Pricing Rule

A pricing rule establishes when an automated price change occurs. For example, you can create a rule that stays ₹ 1 below the Buy Box* price or another rule so your price stays ₹ 1 above the lowest marketplace price that uses the same fulfilment channel.

* "Buy Box" is the box on the top right of a product detail page which houses details on the product that the customer is looking for, such as the price and "add to cart" and "buy now" buttons. "Buy Box Price" is the price specified inside the Buy Box.

To create a pricing rule, complete the following steps:

  1. From the Automate Pricing home page, click Get Started. If you have already created a pricing rule and want to create a second rule, click Create a new pricing rule from the home page.
  2. In the drop-down list, select the type of rule that you want to create. You can compare SKUs in your rule to the competitive prices (Buy Box price, Lowest price, Best price) or create a rule based on sales units.
  3. Enter a rule name. This name should be short but descriptive enough to remember later; for example, “Match the Buy Box” or “Holiday low price rule.” Click Proceed to marketplace(s) selection.
  4. Select the checkbox for the marketplace where you want the rule to apply. Click Save and continue to select rule parameters.
  5. Define the price action you want Automate Pricing to take. If you have selected Competitive Buy Box or Competitive Lowest Price or Competitive Best Price in step 2, you can choose to match, beat or stay above the Buy Box price, Lowest price or Best price.
  6. Define the amount by which you want the automatic price action to trigger, either as an amount or a percent.
    Note: You must enter a minimum value of at least 1% or ₹1 and the maximum percent you can enter is 90%.
  7. Select filters for your rule by selecting the check boxes next to each filter option. Filters allow you to identify the types of offers you want to compare. All Automate Pricing rules apply to offers on the same ASIN and condition. Additional examples of filters might include comparing to only FBA offers or comparing to only offers from sellers with a seller rating within 5% of yours or better.
  8. To confirm your rule functions as expected, read the Rule Summary for final confirmation. This will be displayed below the filters and state what your rule does.
  9. When you are finished, click Save this rule and your rule will be saved.
  10. When you have finished, click Proceed to SKU selection to move to the next step. Until you assign SKUs to your rule, Automate Pricing will not change any prices on your SKUs.
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