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This article applies to selling in: India

Transparency 2D barcode requirements

Some manufacturers now label their products with Transparency 2D barcodes to track their inventory and ensure its authenticity in a better way. Your Transparency-enabled products for sale on Amazon must be appropriately labelled with Transparency codes. The Transparency-enabled ASINs that you source from vendors must also include Transparency codes.

Please click here to learn more about Transparency.

Identifying Transparency 2D barcodes on a product

Transparency 2D barcodes are affixed to the outer packaging of each individual unit of the product. Generally, it is square in shape and printed in black and white. For example:






The Transparency code is a unique alphanumeric identifier for each unit of a product. This can be available in 2 formats. It can be a 26 digit, alphanumeric identifier beginning with AZ: or ZA: (e.g. AZ:L1Z2H38F4C5Q6R7E5K6Z1C2K3E; total length is 29 characters). It could also be a Serialised Global Trade Item Number or SGTIN (e.g. 0100376204200301214P1OZMT7D8B81EMF4WW4; total length is 38 characters).

You can scan the codes by using a 2D barcode scanner or 2D data matrix barcode scanner mobile application. You can find examples of 2D barcode scanners by doing a quick search on the Internet using the keyword "2D barcode scanner". You can find examples of 2D data matrix barcode scanner mobile applications by searching for "2D barcode scanner" in your mobile app store.

How to identify Transparency-enabled items on customer orders

You can identify Transparency-enabled items in two ways:

Transparency-enrolled ASINs are highlighted with a blue Transparency badge on the Manage Orders page in Seller Central. For these ASINs, you must provide Transparency codes when you confirm your shipment.

You can also go to Order Reports:


  1. On Order Reports, please click the Add or remove order report columns link below the page title
  2. On Add or remove order report columns, under Optional columns, please turn on the Transparency column

Once complete, the Transparency field will be automatically displayed when you download your report.

If the value in this field ("is-Transparency") is set to “True” in the order report, then you must upload the Transparency codes for these ASINs when confirming the shipment.

Note: The number of Transparency codes that you upload must match with the number of Transparency-enabled items in your order. For example, if the quantity of Transparency-enabled products is 3, then please make sure to upload 3 unique Transparency codes.

When you retrieve order details in the Amazon Marketplace Web Service (MWS) API, please use ListOrderItems API to identify orders with Transparency-enabled items. For additional information, please see ListOrderItems.

Use a Shipping Confirmation file to upload Transparency codes

Please follow the steps below to download the file template in Seller Central.


  1. Go to the Orders tab, and select Upload Order Related Files from the drop-down
  2. Under 1. Prepare Your Shipping Confirmation File, click Download Template
  3. Once you have populated the template, click Choose File under 2. Upload Your Shipping Confirmation File

You can use this template to upload Transparency codes even if you confirmed your shipment in another tool, such as Amazon Marketplace Web Service (Amazon MWS) API or a third-party software.

Upload Transparency codes in Seller Central

Your Transparency-enrolled ASINs are highlighted with a blue Transparency badge on the Manage Orders page in Seller Central.

Please follow the steps below to confirm, upload and ship products with Transparency codes:


  1. Go to Manage Orders to identify the order with a Transparency badge.
  2. Click the order number to go to the Order Details page.
  3. Click Buy shipping or Confirm shipment to open a new section at the bottom. Enter your Transparency codes in the new section at the bottom.
  4. At the bottom of the Order Details page, there is a T logo right under the Qty field. Click the Enter Transparency codes link. Enter or scan Transparency codes in the text box.
  5. Once you have entered the code, you can proceed with shipping your order.

Confirm shipments and upload Transparency codes in MWS SubmitFeed API

If you confirm your shipments in Amazon MWS, then you can use the SubmitFeed API to upload Transparency codes for orders with Transparency ASINs. For details, please see SubmitFeed.

Purchase shipping and upload Transparency codes in MWS CreateShipment API

If you purchase shipping in Amazon MWS, then you can use the CreateShipment API to upload Transparency codes for orders with Transparency ASINs. For more details, please see CreateShipment.

Transparency FBA Labelling Guidelines

While sending your Transparency labelled inventory to the Fulfilment Centres, please follow the below mentioned guidelines to ensure successful inbounding of the units at the FCs.

  1. Transparency label should be placed on the exterior of the product with easy scanning access.
  2. Each unit produced must have a unique Transparency code regardless of where the product is shipped (other retailers, etc.)
  3. Transparency code must not be covered by any other labels.
  4. In case of Label 4 (amazon barcode (FNSKU) + Transparency barcode), the sellers should ensure that they are covering only the amazon barcode (FNSKU) in the Label 4 with their own identifier (FNSKU) to avoid having Multiple Scannable labels on the product. Ensure that the Transparency code remains visible.

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