Valid Tracking Rate is a performance metric that measures how often you use valid tracking numbers on orders. This metric reflects Amazon customers' expectations that they should be able to find out where their orders are and when they will receive them.
Failure to meet Amazon's 95% target for this metric could result in negative feedback, increase in claims and will impact your selling account status.
We currently support tracking information for these carriers (listed alphabetically):
We revise this list periodically in the interest of customer experience. Hence, bookmark this link to revisit later in order to make sure that you are using the supported carriers.
We use the tracking information submitted by you during shipment confirmation and verify it with the shipping carrier. Tracking numbers are considered valid only if they have at least one physical carrier scan recorded.
A package that does not include verified tracking information will have an "X" in the "No Valid Tracking" column of your Valid Tracking Report. If you have uploaded a tracking number but it is marked as unconfirmed, then this can be due to the following reasons:
Please ensure that you have entered the carrier and tracking ID for your package correctly. You can change, re-enter, and update the tracking information under Manage Orders until the order is delivered. Your metrics will reflect this change within 72 hours.
If you have a package marked with an 'X' in the 'No Valid Tracking' column, and you have verified that the Tracking ID for the Amazon-supported carrier is correct, then try submitting the tracking ID once again. If this does not solve your issue, then please contact Selling Partner Support for additional investigation.
When our system cannot process the tracking information that you entered for an order, "InvalidId" will be displayed in column F for that order. For example, if your order ID was 001-12345-67890 and we were not able to process the tracking information that you entered for that order, then column F will display 001-12345-67890-InvalidId.
This can happen if:
For more information on how to correct any potential errors in the tracking information that you provided, please go to How do I edit a tracking number? section below.
If cancelled orders are showing up in your report, then it is because you confirmed shipment before you delivered the package to the carrier. An order is not considered cancelled when you have confirmed shipment because the customer’s credit card is charged. To cancel this kind of order, you have to provide refund to the customer. To prevent such errors in future, we recommend that you confirm shipment only after the carrier has received the package.
To edit order tracking information, please go to Orders > Manage Orders. Enter the Order ID into the Search tab. Once you find the correct Order ID, click Edit and provide the revised tracking number.
Allow 72 hours for the report and metric to reflect these changes.