Duplicate ASINs make product search and purchasing decisions difficult for customers. Creating duplicate ASINs is a violation of Amazon’s listing policies. If you have ASINs in your inventory that match other ASINs on Amazon, you can inspect them in the Potential Duplicates page and avoid suppression by accepting or rejecting it as a duplicate. Learn more about Suppressed Listings.
To avoid suppression of your ASINs identified as potential duplicates, follow these steps:
When Amazon identifies a potential duplicate ASIN, we will add the ASIN to the Potential Duplicates page in Manage Inventory. From the date an ASIN starts showing up on the Potential Duplicates page, you have 30 days to review and respond by following the steps above. If you do not provide a response on an ASIN on the Potential Duplicates page within its 30-day grace period, the ASIN will be suppressed from search as a duplicate. Once an ASIN is suppressed, the ASIN will not show up on the Potential Duplicates page. You can view all suppressed ASINs on the Suppressed page.
To reinstate an ASIN that has been suppressed as a duplicate, follow these steps: