Sell on Amazon Sign in
This article applies to selling in: India

About Two-Step Verification

What is Two-Step Verification?

Two-Step Verification is an extra layer of security that is added when you use your email address to access an account. When you log in to Seller Central, you will enter your standard login/password and then a second code that we send to a device that you choose via an SMS message, voice call or an authenticator app.

Two-Step Verification is required in order to access your Seller Central account and is your best protection against unauthorised access to your seller account, even if your password is stolen and especially if you use the same password across multiple sites.

How does Two-Step Verification work?

When you access an account with a login that has Two-Step Verification enabled, you will first enter your Seller Central user name and password like you normally would. Then, you will be prompted to enter a code. This code is sent to the device you chose during setup. Without access to that device, any unauthorised users attempting to log in to your account will be denied access.

What are the device requirements for Two-Step Verification?

When you first activate Two-Step Verification, you will need to designate two different devices for receiving codes – one will be your primary method for receiving codes and the other will serve as a backup if you lose access to the primary device.

You can receive codes using the following options: An authenticator app, voice call via mobile or landline phone or via SMS. Authenticator apps are recommended because they are easy to use, do not require access to a network and are available for free through app stores on personal computers and smart devices – including mobile phones and tablets. For more information, See Use an authenticator app for Two-Step Verification.

You cannot use an authenticator app as both your primary and backup method, so you will need to choose an SMS or voice enabled phone as either your primary or backup methods for receiving your code. The following table outlines both primary and backup options available to you:

If your primary method for receiving your code is: You must select one of the following as your backup method:
SMS-enabled phone (for text messages)
  • Different voice-enabled phone*
  • Different SMS-enabled phone*
  • Authenticator app
Voice-enabled phone (landline)
  • Different voice-enabled phone*
  • Different SMS-enabled phone*
  • Authenticator app
Authenticator app
  • SMS-enabled phone
  • Voice-enabled phone

* You cannot use the same telephone number for both your primary and backup method for receiving codes.

Typically, you will only use your primary method for receiving codes; however, if you do not have access to your primary method or you are not receiving your code, you can have your code sent to your backup method by clicking Did not receive the code?

If you lose or change the phone number of your primary method for receiving your code, you can always update it in Seller Central once you have successfully logged in using your backup method. To make changes to your primary and secondary methods, you must have access to at least one of your devices. If you do not have access to either your primary or secondary methods – See Two-Step Verification Account Recovery

What if I do not have a second phone number or a cell phone for Two-Step Verification?

If you do not have a second phone number or are unable to download an authenticator app, we recommend using the telephone number of a spouse, family member or friend for your backup method – someone you trust and has a telephone number that you could be near if you lose access to your primary method.

A mobile phone is not a requirement for Two-Step Verification. In addition to using an authenticator app you can always receive your code via a voice call to a landline.

For more information on authenticator apps, see Use an authenticator app for Two-Step Verification.

How do I enable Two-Step Verification?

If you are an existing Seller Central user who has not enabled Two-Step Verification, you will be prompted to activate Two-Step Verification the next time you log in to Seller Central. Click “Enable Two-Step Verification” and follow the on-screen instructions.

You can also access the Advanced Security Settings page from the Retail site, which will take you through an identical experience.

  • Two-Step Verification is tied to the login you use to access your Amazon accounts. If you use the same login for both your Amazon buyer and seller accounts, this process will protect both of them.
  • If you have not already done so, Amazon recommends that you create individual logins with different email addresses, via User Permissions, for everyone accessing your seller account. Not doing so could pose a security risk for you in the future and could cause loss of access to anyone else using that particular login. See the Help topic Set user permissions for more information.
  • If you already have individual seller logins for each user accessing your seller account, each account will need to enable Two-Step Verification separately.

For a step-by-step guide on enabling Two-Step Verification – See How to enable Two-Step Verification

Do I always need to enter my Two-Step Verification code when I log into my account?

After you have successfully accessed your account through the Two-Step Verification process, you can simplify future logins on computers and devices that you routinely use.

The next time you enter your code on your computer or device, tell us not to ask for a code on that device in the future by clicking the check box next to Do not ask for codes on this device.

Note: This setting may reset itself for a number of reasons beyond Amazon’s control, so we will be unable to help you with any issues you may experience; however, we can tell you that the following are known actions that may interfere with this feature:
  • Setting your browser to block the use of cookies
  • Clearing your cache or deleting cookies (check your web browser settings)
  • Updates to your PC, device or apps on your device, including your web browsers
  • Accessing Seller Central from a web browser than the one you used to add your trusted device
  • Using a browser toolbar that affects browser settings
  • Using anonymous browser mode or programs that obscure identity, including the use of proxy and VPN servers
  • If you have used the seller mobile app, logging out of it might reset the trusted device status on your mobile device
  • Accessing Seller Central from different locations or networks (LAN, WAN, WLAN) or changes to your IP address. Having multiple users who use the same login credentials may increase these occurrences, so make sure that each person accessing your account has their own login credentials. See Set user permissions for more information
Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates