How do coupon budgets work?

The budget you set for your coupon will be shared among the following costs:

1. INR equivalent of the discount you are offering to customers.
2. Redemption fees: As an initial promotional offer, the redemption fee is currently 0. After the promotional period, we will charge a redemption fee and communications will be sent regarding the same.

Let us see how budgets work with an example: You are offering an INR 4.00 coupon on a INR 25.00 item. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(INR equivalent of the discount you are offering * number of redemptions) + (redemption fees * number of redemptions)

(INR 4.00 * 50) + (INR 0.00 * 50) = INR 200.00 + INR 0 = INR 200.00

Your budget will be depleted by INR 200.00 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilised.