Sell on Amazon Sign in
This article applies to selling in: India

Your Merchant Token

Your merchant token is a unique merchant identifier that is used in Seller Desktop, AMTU, 3rd Party applications, and the XML feeds. It is used to match up products that you upload with your merchant account.

Please note:
• You cannot share merchant tokens with other merchants or use it for different merchant accounts. It is unique to a given merchant.
• Your merchant token is required for uploading products using Seller Desktop.

Viewing Your Merchant Token

To view your Merchant Token, complete the following steps:

  1. From the Seller Account Information page, go to the Business Information section.
  2. Select Merchant Token. The token is displayed at the bottom of the page.
Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2021,, Inc. or its affiliates