This article applies to selling in: India

Maximum Retail Price FAQ

What are the different price fields available?

  • Maximum Retail Price (MRP): This field is used to denote the maximum retail price. You should add an MRP for the entire catalogue of products you propose to list on Amazon. Maximum Retail Price is a mandatory field for offer creation from May 18, 2018 in all categories excluding Books.
  • Selling price or Your Price: Your Price is the price at which the buyer buys the product. Use this field to update the regular daily price. MRP should be equal or higher than ‘Your Price’.
  • Sale Price: The sale price is the price at which you offer the product for sale at a promotional seller price for a specific time period, along with the start and end date of the sale.

Where should I update my MRP?

MRP should be updated in the maximum_retail_price field in inventory file templates, custom templates, listing loader and MWS. In 1x1, MRP is currently available under Default View.

Follow the steps below to add the MRP of a listing through 1x1 UI on Add a Product page:

  1. Go to Catalogue > Add Products
  2. Search for the ASIN for which you want to create an offer.
  3. Click Sell Yours.
  4. Maximum Retail Price field is available in the Offers tab in Default View.
  5. Update the Maximum Retail Price field and click Save and Finish.

Follow the steps below to add/edit MRP of a listing through the MYI page:

  1. Go to Manage Inventory page.
  2. Search for the ASIN.
  3. The Maximum Retail Price field is available in Your Price column.
  4. Update the Maximum Retail Price field and click Save and Finish. The Maximum Retail Price should be equal or higher than "Your Price".

To update your product MRP in bulk using inventory file uploads, you will need to download the appropriate inventory file template here.

  1. Mention ASINs to be updated under seller SKU and Product ID.
  2. Select the Product ID Type as ASIN.
  3. If you are updating the MRP only, under the update_delete column, mention ‘partial_update’.
  4. Mention the updated values for the attribute you want to modify and upload the inventory file through Add a product via upload.

Why should I update my MRP?

As per recent amendments to the Legal Metrology (Packaged Commodities) Rules, 2011, the Government of India has made it mandatory to display certain product information, including the MRP of a product, on online e-commerce marketplaces from January 1, 2018.

Accordingly, you should ensure that you enter the maximum_retail_price for all the products you propose to list on Amazon.in and it should match the MRP printed on the product. In addition, customers are more likely to trust offers that have an MRP. Any offer without an MRP is liable to be suspended after April 30, 2018. In addition, if your offer price is less than the MRP, we will show a strikethrough pricing and discount % on the offer if it wins the buy-box.

I am a FBA seller and I have two different MRP lots? What MRP should I update?

As a FBA seller, there are two options. If you want to price your product according to MRP, then ideally create two separate SKUs and update the respective MRPs and quantities under that offer. But if you do not want to create separate offers, you need to make sure that the MRP is equal to the lower of the two MRP lots. Once the lower priced MRP lots gets sold out, you can update your offer to the next higher MRP.

I am an MFN seller and I want to charge the customer for shipping.

The buying price of the product should always be less than the MRP printed on the product. You should set a separate shipping fee for your account, which will be charged in addition to the price of the product.

We are interested to offer xx% flat discount to our customers for around 100 products of ours. We want to show a strikethrough on MRP.

MRP should be updated in the maximum_retail_price field in flat files and MWS. In 1x1, MRP is currently available under Default View. Enter your MRP for the offer and save it. If your offer wins the Buy Box, strikethrough pricing will be shown on the MRP that you have entered.

Is it possible to sell imported product without MRP?

Under the Legal Metrology (Packaged Commodities) Rules, 2011, even imported products should contain the requisite declaration requirements stipulated in the rules, including the name and address of Importer on Record and an MRP sticker.

What to do if my category template does not have MRP as a column?

You may possibly have an older version of the category template. You cannot update or create an offer without Maximum Retail Price (MRP). To update your products' MRPs in bulk using inventory file uploads, you will need to download the latest inventory file template here.

Can I continue to update the Price and Quantity alone using PQ File?

You can continue to do partial updates using the PQ File. As per recent amendments to the Legal Metrology (Packaged Commodities) Rules, 2011, the Government of India has made it mandatory to display certain product information, including the MRP of their product from January 1, 2018. Kindly update the MRP for all your offers through the inventory file templates or through the MYI page.

MRP is not shown as a required field in Inventory File Templates?

Maximum Retail Price (MRP) is shown as an optional attribute in Inventory File Templates, however it is a mandatory field for offer creation.

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