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This article applies to selling in: India

Minimum Order Quantity (MOQ)

These terms and conditions (including the responses under FAQ) will apply if you set a Minimum Order Quantity limit for your listings.

You can set a Minimum Order Quantity limit on your listings priced up to INR 500 per unit in all categories for your Easy Ship, FBA and Seller Flex offers on Amazon.

The customer will be able to buy quantities that are greater than or equal to the set MOQ limit. For example, if the Minimum Order Quantity limit for a product is set at two, then a customer will not be able to place an order for one unit, but can order only two or more units of the same product.

Note: To download your MOQ eligible offers, submit MOQ requests, and view your active MOQ offers, go to Minimum Order Quantity (MOQ) page.

The Minimum Order Quantity limit will appear to customers below the quantity drop-down box on the detail page.


Frequently Asked Questions

What is Minimum Order Quantity?

Minimum Order Quantity limit is a customer facing, offer level attribute informing customers of the minimum quantity to be purchased from an ASIN’s offer. A customer will only be able to buy quantities greater than or equal to the set Minimum Order Quantity limit.

What are the benefits for the customer?

Minimum Order Quantity limit will help customers to:

  1. Provide greater flexibility to order higher quantities above Minimum Order Quantity limit compared to hard bundles.

    For example, by configuring Minimum Order Quantity limit, customers can now order 6, 7, 8, 9 quantity of soap instead of 5, 10, 15, if the soap is offered as ‘pack of five’.

  2. Improve search experience by eliminating duplicate listings of the same product listed as different pack sizes.

What are the benefits for me as a seller?

This feature enables you to offer your low priced selection in a hassle-free and sustainable manner by:

  1. Lowering per-unit shipping costs
  2. Saving time and costs involved in creating multi-packs
  3. Improving discoverability by eliminating duplicate listings of different pack sizes
  4. Consolidating sales and reviews into a single listing

What offers are eligible for Minimum Order Quantity?

All categories of Easy Ship, FBA, and Seller Flex offers with free delivery and a selling price of up to INR 500 per unit are eligible for this program.

Note: Price here refers to final price to be borne by customer (including applicable taxes). To download your eligible Minimum Order Quantity limit offers, go to Minimum Order Quantity (MOQ).

Is there a lower or upper limit on Minimum Order Quantity (MOQ) value that can be set on an offer?

Yes, items with listing price is less than INR 500 can be placed under Minimum Order Quantity limit.

As per the program policy, there is an upper limit to the MOQ value that can be set by sellers. The total cart value for each customer after applying MOQ limit cannot exceed INR 1000 (single item price * MOQ value <= 1000). You can set MOQ value for a maximum of 12 units for a given offer. For example, if the item price of a soap is INR 250, the max MOQ value that can be configured will be 4 (250 * 4 <= 1000). You will not be able to configure an MOQ value above four, as the customer cart value will exceed INR 1000.

Note: If the Minimum Order Quantity limit placed on the eligible offers does not meet any of the above conditions, the Minimum Order Quantity limit will not be processed for that SKU. An email will be sent to the email address provided in the input form, intimating the seller with the reason for rejection of the Minimum Order Quantity request and further recommendations on how to rectify and resubmit the Minimum Order Quantity request.

If you modify an MOQ limit already placed on an SKU, such that the modified Minimum Order Quantity limit violates the Minimum Order Quantity program policy (including the thresholds described above), such Minimum Order Quantity limits will be removed from marketplace listings. Due to technical dependencies, you will not be able to place another Minimum Order Quantity limit for the same SKU from the date of Minimum Order Quantity limit removal for a period of 60 days.

How can I request Minimum Order Quantity limits on my eligible offers?

To request MOQ limits on your eligible offers:

  1. Go to the Minimum Order Quantity (MOQ) page.
  2. Download the eligible offers file by clicking the Download your MOQ Eligible offers button and fill in the details.
  3. Update the column MOQ limit and save the template.
  4. Click Upload your MOQ Request button and enter the requested details.
  5. Upload the saved template and click Submit.
Note: If you would like to request Minimum Order Quantity limits on any new or inactive offers, you can add a new row in the downloaded file and enter details in all the columns.

Alternatively, you can Download the MOQ template, enter the details for the SKUs for which you want to set MOQ, Update all the columns and upload the file.

How long will it take for my Minimum Order Quantity requests to be processed and go live on the marketplace?

Your Minimum Order Quantity requests will be processed within two business days. An email will be sent to the email address provided in the input form.

How can I view my active offers on which I have enabled Minimum Order Quantity?

To view your active offers, go to Minimum Order Quantity (MOQ) and download your active MOQ offers under the section How to view my active MOQ offers.

Note: This report is not updated in real time. It is updated the next day, once the MOQ limits have been applied.

How can I correct/modify/remove MOQ limits from my offers?

To modify the MOQ limit, refer to the FAQ How can I request MOQ limits on my eligible offers and resubmit the request with the revised MOQ value. To remove the MOQ limit, you can enter the MOQ value as ‘1’ and resubmit the request.

What is the seller benefit when setting Minimum Order Quantity on Easy Ship offers?

For Easy Ship / Seller Flex / FBA orders, weight handling fees are charged on a per-shipment basis. Minimum Order Quantity enables you to increase the number of units shipped in a single shipment thereby reducing your weight handling fees per unit.

Note: Only the weight handling fee computation will be on a per-shipment basis. All other fee types are charged on a per-unit basis.

Will there be any fees for applying Minimum Order Quantity limits on my offers?

No additional fees are charged for applying MOQ limits on your eligible offers.

What happens if I request Minimum Order Quantity on Easy Ship offers for which I have configured buyer shipping charges?

Only those listings which offer free delivery are eligible for the Minimum Order Quantity limit program. However, if you have requested Minimum Order Quantity limit on an Easy Ship offer with a buyer shipping charge, you will have to set the buyer shipping charges to “0” (free delivery) for the listing to be eligible under the program. When submitting an MOQ request you can authorize us to set the buyer shipping charges to “0” (free delivery) on your behalf, when applying an MOQ limit on that offer.

Note: The buyer shipping charges will be set to “0”, upon your request, for the offer on which Minimum Order Quantity limit is requested. There will be no change to the buyer shipping charges for any other offers on your account.

What happens to the buyer delivery charges when I remove Minimum Order Quantity limit on my Easy Ship offers?

The buyer shipping charges on the SKU will revert to the default buyer shipping settings you have set on your account.

What happens if I request MOQ on an SKU previously restricted on Easy Ship Guaranteed Delivery or Prime?

If your seller account is enabled for Easy Ship Prime and you have requested Minimum Order Quantity limit on a Prime Restricted SKU, the prime restriction will be removed automatically before the Minimum Order Quantity limits are applied. For more information, go to Restrict SKUs from Easy Ship Guaranteed Delivery Program.

Note: If the offer you are requesting MOQ for cannot adhere to the Prime shipping timelines (same day/ next day shipping), resubmit the SKU restriction form to remove the prime badge once the Minimum Order Quantity limits are processed. However, the buyer delivery charges will remain “0” for these MOQ offers.

What happens when I remove Minimum Order Quantity from an SKU previously restricted on Easy Ship Prime? Do I need to re-apply for Prime SKU restriction after the Minimum Order Quantity limits are removed?

After MOQ is removed, the SKU will continue to be on the Easy Ship prime program. You will need to re-apply for SKU restriction after you have removed MOQ limits for the SKU. For more details, visit Restrict SKUs from Easy Ship Guaranteed Delivery Program.

What happens when my inventory level drops below Minimum Order Quantity limit?

The Minimum Order Quantity limit will be auto-removed from the offer if the inventory level drops below MOQ value. For example, if the MOQ value on a soap is four and the available inventory falls to three, the MOQ limit will be auto-removed from the offer and customers can place single unit orders for the remaining units. Minimum Order Quantity limit will automatically be re-applied once the inventory level increases to greater than or equal to the MOQ value.

Will the Minimum Order Quantity limits requested also apply to Amazon Business (B2B) orders?

Yes. Minimum Order Quantity limits will automatically be applied on eligible offers for Amazon Business (B2B) orders as well. In case Business Prices and Quantity Discounts are configured on the offer with Minimum Order Quantity limits, then the Minimum Order Quantity limits will not be visible on such offers and customers can purchase any quantity. For more information, go to Use Feeds to Add Business Prices and Quantity Discounts.

To ensure Minimum Order Quantity limits are applied for the Amazon Business orders and remove the quantity discounts configured on the business price, go to Delete Business Prices and Quantity Discounts.

Can I self manage the Minimum Order Quantity limits on my offers on Seller Central?

Currently this capability is not available on Seller Central. Refer to the FAQ, How can I request MOQ limits on my eligible offers.

Will the Minimum Order Quantity limit also be applied to other sellers listed on the ASIN based on my request?

No, Minimum Order Quantity limit will be applied only for your offer or SKU. Other sellers can choose to configure their own set, with the same or different Minimum Order Quantity limits on their offers under the same ASIN.

Will I be able to set deals on MOQ offers?

Currently it is not possible to set deals on offers enabled with Minimum Order Quantity limits.

Can customers mix and match items across SKUs to fulfil the Minimum Order Quantity threshold set by you?

No, Minimum Order Quantity can be applied only at each individual SKU or variation level. Customers will not be able to mix and match items across SKUs to meet the Minimum Order Quantity limits.

For example, if you have applied Minimum Order Quantity limit of two units on flavor 1 of potato chips, customers will not be able to satisfy the MOQ requirement of two, by buying one unit of flavor 1 and one unit of flavor 2 from you. They have to buy at least two units of flavor 1 to meet the MOQ Minimum Order Quantity.

What happens to customer orders after I set Minimum Order Quantity limits on SKUs or offers which also have Subscribe and Save enabled?

Minimum Order Quantity limits may be applied on Subscribe and Save SKUs if the customer enabled their Subscribe and Save subscription for the SKU when the offer was active on Minimum Order Quantity.

However, customers who had subscribed to ‘Subscribe and Save’ before the offer on MOQ limits was launched, will continue to receive the same quantity until the close of the subscription period.

For example, if you have applied Minimum Order Quantity limits of two units on flavour1 of potato chips, which had Subscribe and Save enabled before Minimum Order Quantity limits was applied, you will still receive an order with one unit for the offer with customers who have subscribed to the program.

The Subscribe and Save program is independent of the MOQ program and as per the terms and conditions, you have to fulfil the 'Subscribe and Save' orders till the subscription period is complete even if you have removed Minimum Order Quantity limits for SKU.

Can I apply Minimum Order Quantity for my Self Ship (MFN) selection?

No. We are working towards expanding this functionality to MFN selection. We will notify you when the scope of the program expands.

Have more questions or feedback?

You can write to us at in-moq@amazon.com.

Note: Your MOQ limits will be best suited when your "shipment package dimensions" are under the limits provided below for the respective fulfilment channel.

Easy Ship: Dimensions (Length, Width, Height) < 70*70*45 centimeters, Weight <18KG

Fulfilment by Amazon/ Seller Flex: Max dimensions (Length, Width, Height) < 72 Inches/183 centimeters, Weight < 22.5 kg, Girth < 118”/300 CMs (#Girth = [Length + 2*(Width + Height)])

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