This article applies to selling in: India

Add negative keywords

You can add negative keywords and negative products when you're creating a campaign, or add them later in the campaign manager.

To add negative keywords to a campaign:

  1. Go to Advertising > Campaign Manager.
  2. For Sponsored Products, select a campaign and an ad group, then go to Negative targeting. For Sponsored Brands, select a campaign, then go to Negative targeting.
  3. Click Add negative keywords.
Note: You can also upload negative keywords to a campaign in bulk by navigating to Advertising > Bulk Operations.
Negative keywords can be used with phrase and exact match types. You can't change the match type of an existing negative keyword. You can have up to 10 search terms in a negative exact match type, and up to four search terms in a negative phrase match type. There is an 80 character limit for both negative phrase and negative exact match types. Learn more about keyword match types

To add negative products to a campaign:

  1. Go to Advertising > Campaign Manager.
  2. For Sponsored Products, select a campaign and an ad group, then go to Negative targeting. For Sponsored Brands, select a campaign, then go to Negative targeting.
  3. Click Add negative product targets.
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