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This article applies to selling in: India

Updating Price per Unit for Consumables ASIN

Price Per Unit (PPU) information is used by customers to compare and evaluate products during their shopping journey. To deliver a complete, consistent, and accurate PPU experience, Amazon has the following data requirements.

In India store, products sold within Consumables, Other Hardlines and Softlines product types in this Table require all new listings to include the unit_count attribute. Unit count includes a value (unit_count, for example, “5”) and a unit type (unit_count_type, e.g. “Millilitre”, “Count”). Data submissions without this information will fail.

Existing ASINs without unit_count information or with incorrect values in the unit_count_type attribute will require this information when listings are updated. Any updates that do not include this information will be rejected. Product updates will show errors for ASINs that do not follow the new PPU requirements.

The scope of this change includes any product-level data submissions, whether through Excel templates, Seller Central (under Manage Inventory > Edit > Vital information) or XSD feeds.

The unit_count_type will be restricted to the following units:

Item Sold By Examples Unit
Weight coffee beans; sculpting material Gram
Length adhesive tape; thread Meter
Volume paint; soft drinks Millilitre
Area gift wrap; tiles Square Metre
Count drinking cups; writing instruments Count


1. What is Price-per-Unit (PPU)?

PPU helps customers compare prices among products. A few examples are provided below

2. How does Price-per-Unit (PPU) get displayed?

To display PPU, it is important that unit_count attribute is correctly filled. Unit count includes a value (unit_count, for example, “5”) and a unit type (unit_count_type, for example, “Count”, “Gram”). PPU display depends on the product in question. For example, if the product is a ‘Car_seat’ then PPU may not be displayed. But if the product is ‘Shampoo’, PPU will be displayed. Display of PPU will be decided based on customer feedback. We are constantly reviewing these rules based on customer feedback.

3. How should the unit_count attribute be filled?

Item is sold by Examples Unit_count Unit_count_value
Weight Single Pack of Tea leaves: 500 grams 500 Gram
Pack of 2 packets of Tea: 2 x 500 grams 1000 Gram
Volume Single bottle of shampoo: 120 ml 120 Millilitre
Pack of 2 bottles of shampoo: 2x120 ml 240 Millilitre
Count Single pack of wet wipes with 72 pieces 72 Count
3 packs of wet wipes, each with 72 wipes: 3 x 72 216 Count
Length 1 roll of tape having length 2 meters 2 Metre
Pack of 10 rolls of tape, with each roll having 2 meters: 10 x 2 20 Metre
Area 1 tile having 1.5 square metre area 1.5 Square Metre
Pack of 10 titles each having 1.5 square metre area: 10 x 1.5 15 Square Metre

4. What should be done for ‘bundles consisting of different products’ or ‘products where PPU may not be required’?

All products sold within the Product types mentioned in the Table need to have unit_count and unit_count_type filled. Depending on customer feedback, a product may require PPU display on the marketplace, so all products may not have this requirement.

We recommend using the default value for unit count= 1, unit count type= count, only if you are really sure that the products do not need PPU.

Example: ‘bundles consisting of different products’: 1 pack of walnuts + 1 pack of raisins, or 1 shampoo + 1 conditioner.

Example: ‘products where PPU may not be required’: shaver, hair brush.

5. What should be done for products that require larger unit of measures (such as kg instead of gram, and litre instead of ml)?

For such products unit_count and unit_count_type still needs to be filled in one of the required unit of measures.

Example: For a 2 kg detergent, unit_count= 2000, unit_count_type= gram.

Example: For a 1.5 litre packet of juice unit_count= 1500 and unit_count_type= millilitre.

Sometimes, the unit provided could be converted to a different unit for a customer-facing display format to ensure consistency in customer experience. For example, for laundry detergent the unit count needs to be filled in grams, but since it is more suitable to display to the customer in kg, the price per unit will be converted in the backend. We are constantly reviewing the display formats based on customer feedback.

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