Image Guidelines for Men's Ethnic Wear

Category guidelines

• The product must be shot on a model

• The product should occupy 90% of the image area

• The background must be 100% white (RGB value: 255,255,255)

• Images must be with a resolution of minimum 1000 DPI to allow the zoom function to be enabled

• Dramatic poses from model are not allowed

• The product image must be free of text or watermarks

• For multipacks, MAIN image to have model image of all designs, followed by images of individual products as stated in do’s of individual product types

Kurta Long (Do’s)

Guidelines (DO’s)

1. (.MAIN) & (.BACK) shot required in full length

2. Face of the model should be fully visible in all images except image there where it should be cropped as shown

3. Image 3: This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.

4. All Product Shots on white background.

5. Pair with a Pyjama or trouser.

6. Style with top button open

7. To be teamed up with ethnic footwear(jutti or Mojari or chappals)

8. Posture should be at ease with one leg stepped forward and bent knee

9. Hands should be resting comfortably at the sides without obstructing the product view. It should not be very far away from the body

10. Face should be oriented towards the camera

Kurta Long (Don'ts)

DONTs

1. No Background color/ text/ watermark

2. No Exaggerated pose

3. No mannequin Shots

4. No Non- Model Shots

5. No Flat Images Allowed

6. One Leg should not be over the other

7. Model’s hand should not obstruct the products

Kurta Short (Do’s)

Guidelines (DOs) :

1. MAIN & BACK shot required Cropped.

2. Face of the model should be fully visible in all images except image there where it should be cropped as shown

3. Image 3: This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.

4. All Product Shots on white background.

5. Pair with a denim, pyjama

6. Posture should be at ease with one leg

stepped forward and bent knee

7. Hands should be resting comfortably at the sides without obstructing the product view. It should not be very far away from the body

8. Face should be oriented towards the camera

Kurta Short (Dont’s)

DONTs

1. No Background color/ text/ watermark

2. No Exaggerated pose

3. No mannequin Shots

4. No Non- Model Shots

5. No Flat Images Allowed

6. Model’s hand should not obstruct the products

KURTA PYJAMA SET/ PATHAN SUIT/SHERWANI (DOs)

Guidelines: DO’s

1. MAIN & BACK shot required in full length

2. Face of the model should be fully visible in all images except image there where it should be cropped as shown

3. Image 3: This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.

4. Image 4 is optional. It can be used to depict extra detail that might have been missed in image 3.

5. Image 5: This is a mandatory shot of bottom/lower. This will be a front waist down image.

6. Note: For kurta pajama set with dupatta, an additional image, Image 6 with dupatta draped on shoulder needs to be provided.

7. All Product Shots on white background.

8. Style with top button open

9. To be teamed up with ethnic footwear (jootis or mojris or chappals)

10. Posture should be at ease with one leg stepped forward and bent knee

11. Hands should be resting comfortably at the sides without obstructing the product view. It should not be very far away from the body

12. Face should be oriented towards the camera

KURTA PYJAMA SET/ PATHAN SUIT/SHERWANI (Dont’s)

DONTs

1. No Background color/ text/ watermark

2. Dupatta should not be held separately

3. No Cropped images

4. No Exaggerated pose

5. No mannequin Shots

6. No Non- Model Shots

7. No Flat Images Allowed

8. No Accessorisation with cummerband / brooch

9. Model’s hand should not obstruct the products

DHOTI/MUNDU/LUNGI

JACKETS/GILLETS (DO’s)

Guidelines (DOs) :

1. (.MAIN) & (.BACK) shot required cropped.

2. Face of the model should be fully visible in all images except image there where it should be cropped as shown

3. Image 3: This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.

4. All Product Shots on white background.

5. Pair with a denim, pajama, casual trouser

6. Posture should be at ease with one leg stepped forward and bent knee

7. Hands should be resting comfortably at the sides without obstructing the product view.It should not be very far away from the body

8. Face should be oriented towards the camera

JACKETS/GILLETS (DONT’s)

DONTs

1. No Background color/ text/ watermark

2. No Exaggerated pose

3. No mannequin Shots

4. No Non- Model Shots

5. No Flat Images Allowed

6. No Bare arms

7. Gillet must not be unbuttoned