This article applies to selling in: India

Ship in Own Container Seller Rewards promotion

In this help page, you will learn about the requirements for Ship in Own Container ("SIOC") packaging for outbound shipments from Amazon Warehouse.

Customers get delighted to see their products being delivered with an excellent packaging. Proper packaging ensures that the products are delivered safe. Together, they guarantee great customer experience, reduced damages and hence better seller rating.

Amazon is launching a Seller reward promotion to incentivize sellers for adopting ecommerce friendly packaging and getting their products SIOC certified.

What is SIOC?

Ship in own container (SIOC) is aimed at delivering products in their primary packaging to customers without additional layer/s of packaging during outbound from Amazon Warehouse. SIOC is a global standard for Amazon recommended packaging. Benefits of such improved packaging is as follows:

  • Better product protection.
  • Reduced packaging and material wastage.

This help page describes in detail about the SIOC SRP Promotion, which is launched for sellers to meet customer expectations on packaging promise. Amazon will provide seller reward points for every unit fulfilled in SIOC package from the list of high demand products* and damage prone products through Amazon Warehouse (FBA channel) during the promotion period between July 20 and December 31, 2019 (both days inclusive). The performance will be evaluated by end of each month during the offer period and reward points will be credited to your seller rewards balance by 15th of the subsequent month. For every unit of SIOC certified ASINs fulfilled through Amazon FCs, you will be provided SRP reward points worth INR 5.00.

To download the list of high demand products* in Excel format, click here and for PDF version, click here.

To participate, follow the steps below:

  1. Log in to Seller Rewards using your Seller Central username and password.
  2. Click on the promotion SIOC – Packaging ka Parivartan on the homepage.
  3. To partcipate, click on the Subscribe option on the next page.
  4. To download the list of high demand products* in Excel format, click here and for PDF version, click here.
  5. Download Amazon brand packaging improvement guidelines for your category from links in the*Table 1 below.
  6. If your current packaging is not compliant with the guidelines, make necessary changes to your packaging.
  7. Get ISTA 3A certificate from partnered facilities (listed in **Table 2 below).
  8. Submit packaging certificate along with product images on to convert ASINs to SIOC.
  9. Post conversion of ASIN to SIOC, you are eligible for Seller Reward of INR 5.00 per unit sold.

Subsequent to the last date of the promotion and unless otherwise specified by Amazon, the standard rates (as may be applicable then) will apply to the seller in respect of products listed in attached list. Amazon may at any time in its sole discretion and without liability, modify or withdraw the promotion or modify the SIOC eligible ASIN list by providing a notice.

*Table: 1: Amazon Brand Packaging Improvement guidelines:

Amazon Brand Packaging Improvement guidelines
Water Heater
Flat Grills
Food Processors
Gas Stove
Home Decors
Light Bulbs
Mixer Grinder & Juicer
Pots & Pans
Pressure Cookers
Water Purifiers & Accessories

**Table 2: Following are Amazon certified testing consultants for getting ISTA 3A certification for SIOC:

Location Intertek (Delhi)

Umesh Kumar ( / Suvodeep Mukherjee (

Plot No. 290, Udyog Vihar, Phase-2, Gurugram, 122016, India (Direct: 0124-4503455)

SIES School of packaging:
Location SIES (Mumbai)

Plot No – 1C, Sector – 5 , Nerul , Navi Mumbai – 400706.

Tel.- 022 – 61196433/35/27; Website –

Packaging Clinic & Research Institute, Hyderabad(PCRI):
Location Packaging Clinic & Research Institute / PCRI ( Hyderabad )
Address Prof. Karna BK (Director),

114, 1st floor, Amrutha ville, Opposite-Yashoda Hospital.Rajbhavan Road,

Somajiguda, Hyderabad-500082, Telangana, India.

Website –

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