Seller information displayed to buyers
The seller information you provide to Amazon appears in the Seller Information page, as shown in the table below:
| Field Name | Required Information |
|---|---|
| Display Name | The name displayed to buyers for your Amazon listings and on your Seller Profile |
| Customer Service Email | The email address to which customer messages will be delivered |
| Customer Service Reply-To Email | The email address that Amazon will use when buyers reply to our order confirmation emails |
| Customer Service Phone | The phone number displayed to buyers on your Seller Profile. |
| Storefront Link | Optional. You can enter a final string to create a "friendly" URL to your Amazon Storefront. |
You can change the seller information displayed to buyers in your seller account at any time by completing the following steps:
Provide information about your business
When you register your Amazon Seller account, you are required to provide information about your business.
You add or change this information at any time by following these steps:
- From Seller Central, go to the Seller Account Information page.
- In the Business Information section, click the links for the information that you want to add or change.
- Enter the new information or edit the current one.
- When you're finished, click Submit.
The business information that you provide to Amazon appears in the different sections of the Seller Account Information page, as shown in the table below.
| Seller Account Information | Field Name | Required Information |
|---|---|---|
| Place of establishment information | ||
| Legal name | For companies, the name your business is registered under; for individuals, your name. | |
| Place of establishment address | This is the permanent business location where your business conducts its operations;
FBA sellers: The place of establishment address should be associated with your VAT registration number and appear on VAT invoices issued to you. |
|
| TAX Registration Number (All sellers) | Your VAT and CST registration number should be associated with the legal name of your business and with your place of establishment address. | |
Overview
When you register to sell on Amazon, you are required to provide basic information about your business. You can change this information or add additional information in the Your Seller Profile section on the Seller Account Information page.
The business information you provide to Amazon appears in two sections of the Seller Account Information page, as shown in the table below.
| Business Information Section | Field Name | Required Information |
|
Seller Information |
Business Display Name |
The name displayed to buyers for your Amazon listings and on your Seller Profile. |
|
Customer Service Email |
The e-mail address Amazon displayed to buyers through the Buyer-Seller Messaging Service. |
|
|
Customer Service Reply To Email |
The e-mail address Amazon will use when buyers reply to our order confirmation e-mails. |
|
|
Customer Service Phone |
Optional. Amazon will display this telephone number to buyers on your Seller Profile. |
|
|
Place of Establishment Information |
Legal Name |
For companies, the name your business is registered under; for individuals, your name. |
|
Place of Establishment Address |
This is the permanent business location where your business conducts its operations; FBA sellers: the place of establishment address should be associated with your VAT registration number and appear on VAT invoices issued to you. |
|
|
TAX Registration Number (All sellers) |
Your VAT and CST registration number should be associated with the legal name of your business and with your place of establishment address. |
Change Your Business Information
To change the business information for your seller account, complete the following steps:
- From Seller Central, go to the Seller Account Information page, then click Your Seller Profile.
- Click Edit next to the information you want to change.
- When you're finished, click Submit.
- Listing Status
- Bank account information
- Seller information displayed to buyers
- Your Merchant Token
