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This article applies to selling in: India

Seller information displayed to buyers

The seller information you provide to Amazon appears in the Seller Information page, as shown in the table below:

Field Name Required Information
Display Name The name displayed to buyers for your Amazon listings and on your Seller Profile
Customer Service Email The email address to which customer messages will be delivered
Customer Service Reply-To Email The email address that Amazon will use when buyers reply to our order confirmation emails
Customer Service Phone The phone number displayed to buyers on your Seller Profile.
Storefront Link Optional. You can enter a final string to create a "friendly" URL to your Amazon Storefront.

You can change the seller information displayed to buyers in your seller account at any time by completing the following steps:

  1. On the Settings menu, click Account Info.
  2. On the Seller Account Information page, click Your Seller Profile. The editing page appears, displaying your current information for your Amazon marketplace.
  3. When you're finished with the previous steps, click Submit at the bottom of the page.

Provide information about your business

When you register your Amazon Seller account, you are required to provide information about your business.

You add or change this information at any time by following these steps:


  1. From Seller Central, go to the Seller Account Information page.
  2. In the Business Information section, click the links for the information that you want to add or change.
  3. Enter the new information or edit the current one.
  4. When you're finished, click Submit.

The business information that you provide to Amazon appears in the different sections of the Seller Account Information page, as shown in the table below.

Seller Account Information Field Name Required Information
Place of establishment information
Legal name For companies, the name your business is registered under; for individuals, your name.
Place of establishment address This is the permanent business location where your business conducts its operations;

FBA sellers: The place of establishment address should be associated with your VAT registration number and appear on VAT invoices issued to you.

TAX Registration Number (All sellers) Your VAT and CST registration number should be associated with the legal name of your business and with your place of establishment address.

Overview

When you register to sell on Amazon, you are required to provide basic information about your business. You can change this information or add additional information in the Your Seller Profile section on the Seller Account Information page.

The business information you provide to Amazon appears in two sections of the Seller Account Information page, as shown in the table below.


Business Information Section Field Name Required Information

Seller Information

Business Display Name

The name displayed to buyers for your Amazon listings and on your Seller Profile.

Customer Service Email

The e-mail address Amazon displayed to buyers through the Buyer-Seller Messaging Service.

Customer Service Reply To Email

The e-mail address Amazon will use when buyers reply to our order confirmation e-mails.

Customer Service Phone

Optional. Amazon will display this telephone number to buyers on your Seller Profile.

Place of Establishment Information

Legal Name

For companies, the name your business is registered under; for individuals, your name.

Place of Establishment Address

This is the permanent business location where your business conducts its operations;

FBA sellers: the place of establishment address should be associated with your VAT registration number and appear on VAT invoices issued to you.

TAX Registration Number (All sellers)

Your VAT and CST registration number should be associated with the legal name of your business and with your place of establishment address.


Change Your Business Information

To change the business information for your seller account, complete the following steps:

  1. From Seller Central, go to the Seller Account Information page, then click Your Seller Profile.
  2. Click Edit next to the information you want to change.
  3. When you're finished, click Submit.
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