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This article applies to selling in: India

Enrolment to Local Shops – Prime Program

This help page explains the detailed steps to enroll for Local Shops - Prime. The four steps to launch Local Shops - Prime are explained with images below:


  1. Check for Prime eligibility status.
  2. Create a Prime shipping template.
  3. Set shipping charges for each template.
  4. Set order cut off times and operating days.
  5. Assign template to your offers.
Note: If you’re also an Easy Ship Prime seller and have restricted certain SKUs from showcasing the Prime badge (through SKU restriction process) please ensure additionally that these restricted SKUs are not assigned to ‘Local Shops – Prime’ enabled template as well, so that the promise to customers for your listings are made accurate by removal of (or suppressing) Prime badge.

Detailed explanation of each step is given below:


  1. Check for Prime eligibility status:
    1. Check your account’s Prime eligibility status.
      1. Eligible for Local Shops – Prime

        If you are eligible for Local Shops – Prime, you will see the below page. Please complete the registration process and enable Local Shops – Prime by proceeding to step 2.


      2. Not eligible for Local Shops – Prime

        If you are not eligible for Local Shops – Prime, you will see the below page. This could be because of any of below reasons:

        • Your account is not enrolled to Local Shops (also known as Self Ship Guaranteed delivery) program.
        • You are not maintaining your performance as per the eligibility thresholds of the Local Shops Program.


  2. Create or modify Prime shipping template.
    1. Login to your Seller Central account.
    2. Click the Settings on the right, and then click Shipping Settings.
    3. You will be redirected to Shipping Settings page.


    4. Click Self Ship tab.
    5. Click Edit.


    6. You will see a Prime delivery checkbox on top of the template. Ensure to check the Prime delivery checkbox. After that, click the button to add regions to Prime.



    7. Once you have configured the PIN codes in the Prime template, you can edit your template at any time by clicking the Prime speeds at the bottom of the template as shown below.


    8. You can also enable Prime on multiple templates by following the below steps:
      • Click on the highlighted link in Prime banner.


      • In the following prompt, select the shipping templates on which you want to enable Prime and click on ‘Confirm’.


  3. Set Shipping charges for each template

    Once you select the check boxes (see highlighted in red in the image above), the selected check box would expand and allow you to enter Shipping fee - Unit Price/Price per Order. Enter the shipping fee as per the Amazon shipping guidelines page (to avoid ASIN getting blocked) and click the Save at the bottom of the page.


    Once saved, it can take up to 2-4 hours for changes to reflect in your seller account. Once the changes are live your offers will have the Prime badge on the product detail page on Amazon.in where the buyers will see faster delivery options. For more information, refer to the Self Ship Shipping Settings help page to know how to select the delivery region.

    Note: As part of the Prime template, for non-Prime customers, you can set delivery charges up to INR 150.00 for same-day and up to INR 100.00 for one-day deliveries. Prime customers get free shipping for same-day & one-day deliveries. Two-day delivery will be free for all customers.
  4. Set order cut off times and operating days

    The following table gives the timelines on when you should ship confirm and deliver an order basis order type.

    Note: Process your orders on or before ship by date shown against the order in Manage Orders page. If the order is not confirmed by ship by date, it will be cancelled on ship by date midnight and it will have an impact on your account performance and you will be charged a cancellation fee (refer section 4 on order processing).

    Once you are enabled on the program, the account would be set to default cut-off times (mentioned in table below). We recommend you change the order cut-off times for your orders to help you distribute volumes evenly for same-day, one-day and two-day delivery. Selecting a later cut-off time will help you to increase the flow of orders for your account. But a cut-off time too late in the evening will allow less time for order processing.

    Order type Order day Ship by Date Deliver Order by

    Priority (Same Day Delivery Order)

    Default cut-off: 2:00 p.m.

    Before Cut off Same Day Same Day
    After Cut off Next Day Next day

    Next Day (One Day Delivery Order)

    Default cut-off: 5:00 p.m.

    Before Cut off Same Day Next day
    After Cut off Next Day Next day+1

    Second (Two Day Delivery Order)

    Default cut-off: 5:00 p.m.

    Before Cut off Same Day Next day+1
    After Cut off Next Day Next day+2

    To set the cut-off time, follow the below steps:

    1. On the Shipping Settings page, go to Settings.
    2. By default, Sunday is marked as non-operating day (holiday). If you would like to change it, you can change the holiday by using the checkbox.
    3. Click on the Edit button to modify the cut off times.


    4. On the next page, choose from the drop-down menu to set your cut-off times for the guaranteed delivery speeds.
    5. Click Save to proceed.


  5. Assign template to your offers
    1. Go to Manage Inventory.
    2. Select the items that you want to put on Local Shops - Prime from the check box against the offer.
    3. Once you select, you will see a button on top of the page with name Action on selected.
    4. Click on the button and select change shipping template.
    5. Select the Prime template > Save.
    6. To follow this in bulk, you can use price quantity file and update the shipping template against the SKU.
    Note: If you’re also an Easy Ship Prime seller and have restricted certain SKUs from showcasing the Prime badge (through SKU restriction process) please ensure additionally that these restricted SKUs are not assigned to ‘Local Shops – Prime’ enabled template as well, so that the promise to customers for your listings are made accurate by removal of (or suppressing) Prime badge.


Once your offers are live, go to Amazon.in to check for Prime badge on your offers that you had assigned to the Prime template. It can take 10 minutes to a few days for Prime badge to display depending on the number of products added.


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