Intimates on amazon is defined as consisting of below categories. This imaging guidebook covers all below listed categories.
Intimates | Product Types |
Bras | Bras |
Sports Bras | |
Panties | Bikinis |
Hipsters | |
Boyshorts | |
Briefs | |
String Bikini, Thongs, Tangas | |
Shapewear | Shapewear Tops |
Shapewear Bottoms | |
Waist Shapers | |
Shaping Bodysuits | |
Babydolls | Babydolls & Short Chemises |
Camisoles & Vests | Camisoles |
Lingerie Sets | Lingerie Sets |
Pantyhose & Stockings | Pantyhose & Stockings |
Lingerie Solutions |
Stick on Bras, Bra extenders, convertors, Straps, Pasties, Lingerie wash Bags |
Thermals | Thermal Tops |
Thermal Bottoms | |
Thermal Sets | |
Nightwear & Loungewear | Sleep Robes |
Pyjamas | |
Nightdress | |
Pyjama Sets | |
Sleepwear Tops | |
Maternity Lingerie | Nursing Bras |
Camisoles | |
Maternity Panties & Disposable Panties |
|
Belly Bands | |
Maternity Nightwear & Loungewear | Nursing Nightdresses |
Nursing Loungewear | |
Nursing Tops | |
Swimwear | Bikinis |
Swimsuits, Tankinis | |
Swim Tops & Bottoms | |
Beach Coverups, Kaftans & Sarongs |
Refer to the image guidelines Help page for different categories in Clothing.
All of the above mentioned intimate apparel product types are covered in the guideline with acceptable and non- acceptable imagery and specific product guidelines if any.
Below list of products is not allowed on the platform:
Bras, Sports Bras & Bra Multipacks
Do’s:
Pack of 1
Don’ts:
Model touching the product or any other body parts like hair etc.
WrongImages:
Bra, Sports Bras Pack of 2 or more:
Do's:
Wrong Image (including images with mannequin or body color matched to background):
Bras with stylized backs:
Products with stylized backs are allowed as back shot as main image given the back shot is a differentiated back i.e. different back from regular back bra
Allowed as main image eg:
Products with regular back (as depicted in image below) are not allowed as main image:
Panties
Do’s
For all underwear images, the image should be cropped at the waist and just below mid-thigh.
Pack of 1
For Thongs and sheer panties
Don’ts:
Back shots NOT allowed for thongs, sheer panties.
Wrong Images
Panty Pack of 2 or more:
The images should be cropped just above the waist and below mid thigh. Example below:
Lingerie Sets:
Do’sThe image should be cropped at the nose and body cropped at the knee for lingerie sets as shown below:
Wrong Images:
Do’s
Shapewear Tops: For all shapewear Tops images, the face should be cropped at the nose and body cropped at waist.
Do’s
Images need to be cropped at the knee if it’s a thigh slimmer, mid-thigh for control panties and no cropping for shapewear leggings and saree shapewear.
Shaping Bodysuits:
Do’s:
The face should be cropped at the nose and body cropped at mid-thigh / knee depending on the product length
Shapewear - Waist Shapers:
Do’s
The images need to be cropped till above waist and mid-thigh or knee depending on the product length.
Babydolls:
The image should be cropped at the nose and body cropped at the knee for baby dolls as shown below
Examples wrong images:
Lingerie Accessories:
Images that display full nudity (breasts, nipples, genitals) are not permitted. Hands, bars, graphics, air-brushing, "pasties", are NOT considered acceptable coverage--Breasts, nipples and genitals must be covered with clothing. Only product shots – without model images are allowed.
Stick on Bras, Breast petals, pasties:
Only product shots – without model images – Example:
Wrong images:
Bra extenders:
Acceptable images
Do’s
Pack of 1:
The images need to be cropped till waist (to cover the productlength):
Camisole Sets:
Pantyhose, stockings:
For stockings images need to be cropped till mid thigh and for panty hose – just above the waist.
Thermals:
Tops, bottoms and sets – Examples:
Wrong images:
Nightwear:
Sleepwear/Nightwear sets – Examples:
Wrong Images:
Nightdress and Nighty:
Chemise – Example:
Pyjamas
Sleepwear Tops, Bottoms and Sets:
Wrong Images:
Maternity bras:
Example
Maternity – Nursing Nightwear and Tops
Swimwear:
The model image should be cropped above waist for tops and mid thigh for bottoms.
Example - Bikini Seperates (Swim Top / Swim Bottom):
Bikini Set:
The model image should be cropped at mid thigh for bottoms.
Wrong images:
Swimsuits and tankinis
The model images need to be cropped till mid thigh. Full body shots can be uploaded as alternateview
Beach Cover-Ups Kaftans and Sarongs
Model images need to be cropped till mid thigh for above knee products. Example: