Intimates on amazon is defined as consisting of below categories. This imaging guidebook covers all below listed categories.
|String Bikini, Thongs, Tangas|
|Babydolls||Babydolls & Short Chemises|
|Camisoles & Vests||Camisoles|
|Lingerie Sets||Lingerie Sets|
|Pantyhose & Stockings||Pantyhose & Stockings|
Stick on Bras, Bra extenders, convertors, Straps, Pasties, Lingerie
|Nightwear & Loungewear||Sleep Robes|
|Maternity Lingerie||Nursing Bras|
Maternity Panties & Disposable
|Maternity Nightwear & Loungewear||Nursing Nightdresses|
|Swim Tops & Bottoms|
|Beach Coverups, Kaftans & Sarongs|
Refer to the image guidelines Help page for different categories in Clothing.
All of the above mentioned intimate apparel product types are covered in the guideline with acceptable and non- acceptable imagery and specific product guidelines if any.
Below list of products is not allowed on the platform:
Bras, Sports Bras & Bra Multipacks
Pack of 1
Model touching the product or any other body parts like hair etc.
Bra, Sports Bras Pack of 2 or more:
Wrong Image (including images with mannequin or body color matched to background):
Bras with stylized backs:
Products with stylized backs are allowed as back shot as main image given the back shot is a differentiated back i.e. different back from regular back bra
Allowed as main image eg:
Products with regular back (as depicted in image below) are not allowed as main image:
For all underwear images, the image should be cropped at the waist and just below mid-thigh.Pack of 1
For Thongs and sheer panties
Back shots NOT allowed for thongs, sheer panties.
Panty Pack of 2 or more:
The images should be cropped just above the waist and below mid thigh. Example below:
The image should be cropped at the nose and body cropped at the knee for lingerie sets as shown below:
Shapewear Tops: For all shapewear Tops images, the face should be cropped at the nose and body cropped at waist.Shapewear Bottoms:
Images need to be cropped at the knee if it’s a thigh slimmer, mid-thigh for control panties and no cropping for shapewear leggings and saree shapewear.
The face should be cropped at the nose and body cropped at mid-thigh / knee depending on the product length
Shapewear - Waist Shapers:
The images need to be cropped till above waist and mid-thigh or knee depending on the product length.
The image should be cropped at the nose and body cropped at the knee for baby dolls as shown below
Examples wrong images:
Images that display full nudity (breasts, nipples, genitals) are not permitted. Hands, bars, graphics, air-brushing, "pasties", are NOT considered acceptable coverage--Breasts, nipples and genitals must be covered with clothing. Only product shots – without model images are allowed.
Stick on Bras, Breast petals, pasties:
Only product shots – without model images – Example:
Camisoles, Vests and Camisole Sets:
Pack of 1:The images need to be cropped till waist (to cover the productlength):
For stockings images need to be cropped till mid thigh and for panty hose – just above the waist.
Tops, bottoms and sets – Examples:
Sleepwear/Nightwear sets – Examples:
Nightdress and Nighty:
Chemise – Example:
Sleepwear Tops, Bottoms and Sets:
Maternity – Nursing Nightwear and Tops
The model image should be cropped above waist for tops and mid thigh for bottoms.
Example - Bikini Seperates (Swim Top / Swim Bottom):
The model image should be cropped at mid thigh for bottoms.
Swimsuits and tankinis
The model images need to be cropped till mid thigh. Full body shots can be uploaded as alternateview
Beach Cover-Ups Kaftans and Sarongs
Model images need to be cropped till mid thigh for above knee products. Example: