This article applies to selling in: India

Image Guidelines for Men's Casual topwear

Model Requirements-


  1. Model should be clean shaved. No stubble or beard
  2. No tattoos on hands, neck or legs ( Any part which is showing in the imagery)
  3. No piercing on the body.
  4. Short Hair only .Not braided or long hair or ponytail or manbun.
  5. Other Requirements -
    1. All the styles have to be shot on Model.
    2. The Main image, back image ( The first two images ) & the full shot image of the model should not be cropped.
    3. The background must be 100% white (RGB value: 255,255,255)
    4. Images must be with a resolution of minimum 1000 DPI to allow the zoom function to be enabled
    5. Each style should have 4 mandatory images. Additional images capturing details of product features are optional but strongly recommended
    6. The model must be facing the camera standing with arms on the side or near waist or in pockets in a casual manner.
    7. Dramatic poses from model are not allowed.
    8. The product image must be free of text or watermarks.
    9. For multipacks, MAIN image to have model image of all designs, followed by front, back, side and detail shot image for each product in the pack
    10. The sequence of the images for each of the categories will be as per the order mentioned below.

Note: Optional here means if the garment has any of the detailing mentioned below ( logo, detailing on the placket, sleeves etc) , it then becomes mandatory to have these images shot as per the sequence mentioned below.

Polo’s & T-shirts–


  1. Image 1 – MAIN. - The hands should be resting comfortably without obstructing the product view. Hands at the side is recommended.
  2. Image 2 - BACK. – The hands of the model should be at the side and a bit relaxed.
  3. Image 3 – Mandatory shot - Close up crop shot of chest and shoulder magnifying on fabric, neck, chest and sleeves detail.
  4. Image 4 (Optional) Close up shot of any other detail depending on style which is omitted in Image 3 like logo, detailing on the placket.
  5. Image 5 ( Optional) – Close up shot of detailing on the back of the chest.
  6. Image 6 - Full length shot of the model either with shorts or denims or trousers. The model can have hands in the pocket or hands at the side and slightly relaxed posture. Only shoes to be worn.

Dont’s


  1. No crossing of legs
  2. No accessory in hand or on body like cap, garment like sweatshirt or bag as it takes away the focus from the key product
  3. No layering of the garment
  4. No accessory on body like watch or neck piece

Casual shirts & Semi- Formal Shirts

Requirements –


  1. Casual shirts to be styled with denims, shorts , trousers
  2. Semi- formal shirts to be styled with formal pants, denim and chinos.
  3. All Casual shirts to be tucked out in the .MAIN and .BACK shot.
  4. All semi-formal shirts to be tucked in along with the belt at the waist.

Casual shirts


  1. Image 1- Main. - The hands should be resting comfortably without obstructing the product view. Hands at the side is recommended.
  2. Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will focus on details like collar, hemline and any other print or pattern details.
  3. Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.
  4. Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo, detailing on the placket.
  5. Image 5 (Optional) – Close up shot of detailing of back of chest.
  6. Image 6 – Full length shot paired with denims or shorts or trousers with shoes. The model can have hands in the pocket or hands at the side and slightly relaxed posture. Only shoes to be worn.

Semi –Formal Shirts –


  1. Image 1- Main. – The hands should be resting comfortably without obstructing the product view. The hands at the side is recommended.
  2. Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will focus on details like collar, hemline and any other print or pattern details.
  3. Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.
  4. Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo, detailing on the placket.
  5. Image 5 – Full length shot paired with formal pants or denims or chinos. The model can have one hand in the pocket or hands at the side and slightly relaxed posture. Only shoes to be worn.

    Sweaters & Sweatshirts


    1. Image 1- Main. – The hands should be resting comfortably without obstructing the product view. The hands at the side is recommended.
    2. Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will focus on details like collar, hemline and any other print or pattern details.
    3. Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.
    4. Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo, detailing on the placket.
    5. Image 5 (Optional)- Close up shot of detailing of back of chest.
    6. Image 6 – Full length shot paired with denims, shorts or trousers. The model can have one hand in the pocket or hands at the side and slightly relaxed posture. Only shoes to be worn.
    The sweaters and sweatshirts can be layered for styling purpose.

Jackets –


  1. Image 1- Main. – The hands should be resting comfortably without obstructing the product view. The hands at the side is recommended.
  2. Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will focus on details like collar, hemline and any other print or pattern details.
  3. Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.
  4. Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo, detailing on the placket.
  5. Image 5 (Optional)- Close up shot of detailing of back of chest.
  6. Image 6 – Full length shot paired with denims, shorts or trousers. The model can have one hand in the pocket or hands at the side and slightly relaxed posture. Only shoes to be worn.
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