No tattoos on hands, neck or legs ( Any part which is showing in the imagery)
No piercing on the body.
Short Hair only .Not braided or long hair or ponytail or manbun.
Other Requirements -
All the styles have to be shot on Model.
The Main image, back image ( The first two images ) & the full shot image of the
model should not be cropped.
The background must be 100% white (RGB value: 255,255,255)
Images must be with a resolution of minimum 1000 DPI to allow the zoom function to be
enabled
Each style should have 4 mandatory images. Additional images capturing details of
product features are optional but strongly recommended
The model must be facing the camera standing with arms on the side or near waist or in
pockets in a casual manner.
Dramatic poses from model are not allowed.
The product image must be free of text or watermarks.
For multipacks, MAIN image to have model image of all designs, followed by front,
back, side and detail shot image for each product in the pack
The sequence of the images for each of the categories will be as per the order
mentioned below.
Note: Optional here means if the garment has any of the detailing mentioned below ( logo,
detailing on the placket, sleeves etc) , it then becomes mandatory to have these images shot
as per the sequence mentioned below.
Polo’s & T-shirts–
Image 1 – MAIN. - The hands should be resting comfortably without obstructing the product
view. Hands at the side is recommended.
Image 2 - BACK. – The hands of the model should be at the side and a bit relaxed.
Image 3 – Mandatory shot - Close up crop shot of chest and shoulder magnifying on fabric,
neck, chest and sleeves detail.
Image 4 (Optional) Close up shot of any other detail depending on style which is omitted
in Image 3 like logo, detailing on the placket.
Image 5 ( Optional) – Close up shot of detailing on the back of the chest.
Image 6 - Full length shot of the model either with shorts or denims or trousers. The
model can have hands in the pocket or hands at the side and slightly relaxed posture. Only
shoes to be worn.
Dont’s
No crossing of legs
No accessory in hand or on body like cap, garment like sweatshirt or bag as it takes away
the focus from the key product
No layering of the garment
No accessory on body like watch or neck piece
Casual shirts & Semi- Formal Shirts
Requirements –
Casual shirts to be styled with denims, shorts , trousers
Semi- formal shirts to be styled with formal pants, denim and chinos.
All Casual shirts to be tucked out in the .MAIN and .BACK shot.
All semi-formal shirts to be tucked in along with the belt at the waist.
Casual shirts
Image 1- Main. - The hands should be resting comfortably without obstructing the product
view. Hands at the side is recommended.
Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will focus
on details like collar, hemline and any other print or pattern details.
Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and
shoulder, the same will magnify the fabric, neck, and sleeve detail.
Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo,
detailing on the placket.
Image 5 (Optional) – Close up shot of detailing of back of chest.
Image 6 – Full length shot paired with denims or shorts or trousers with shoes. The model
can have hands in the pocket or hands at the side and slightly relaxed posture. Only shoes
to be worn.
Semi –Formal Shirts –
Image 1- Main. – The hands should be resting comfortably without obstructing the product
view. The hands at the side is recommended.
Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will focus
on details like collar, hemline and any other print or pattern details.
Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and
shoulder, the same will magnify the fabric, neck, and sleeve detail.
Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo,
detailing on the placket.
Image 5 – Full length shot paired with formal pants or denims or chinos. The model can
have one hand in the pocket or hands at the side and slightly relaxed posture. Only shoes to
be worn.
Sweaters & Sweatshirts
Image 1- Main. – The hands should be resting comfortably without obstructing the
product view. The hands at the side is recommended.
Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will
focus on details like collar, hemline and any other print or pattern details.
Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and
shoulder, the same will magnify the fabric, neck, and sleeve detail.
Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo,
detailing on the placket.
Image 5 (Optional)- Close up shot of detailing of back of chest.
Image 6 – Full length shot paired with denims, shorts or trousers. The model can have
one hand in the pocket or hands at the side and slightly relaxed posture. Only shoes to
be worn.
The sweaters and sweatshirts can be layered for styling purpose.
Jackets –
Image 1- Main. – The hands should be resting comfortably without obstructing the product
view. The hands at the side is recommended.
Image 2- Back. - The ‘BACK’ shot will feature the back of the product. The same will focus
on details like collar, hemline and any other print or pattern details.
Image 3 -This is a mandatory detail shot. This will be a close crop of the chest and
shoulder, the same will magnify the fabric, neck, and sleeve detail.
Image 4 (Optional) – Any detail of the style which is omitted in Image 3 like logo,
detailing on the placket.
Image 5 (Optional)- Close up shot of detailing of back of chest.
Image 6 – Full length shot paired with denims, shorts or trousers. The model can have one
hand in the pocket or hands at the side and slightly relaxed posture. Only shoes to be
worn.
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