Image Guidelines for Women Ethnic Wear

Proposed Imaging Guidelines for Sarees

• Product images are displayed on the search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you'reoffering.
• The product should occupy 90% of the image area, and the background must be 100% white.
• Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
• Each product must compulsorily have 4 images - a main, back, blouse and detail shot image in respective order complying with the above standards – with extra optional detail shots if required to highlight productfeatures.
• The model must be facing the camera standing with arms on the side or waist strictly.
• Include only what the customer will receive; no accessories like sunglasses, extra jewelry, belts, scarves, flowers – unless they are accompanied with theproduct.
• For multipacks, MAIN image to have model image of all designs, followed by front, back, blouse and detail shot image for each product in the pack.
• Detail shots where applicable need to be separately shot and should NOT be cropped versions of the main or back shots.

DO’s for Saree pack of 1
MAIN	BACK	Blouse Detail (FOR UNSTITCHED BLOUSE PIECE)	BLOUSE DETAIL (FOR SEMI-STITCHED OR READYMADE BLOUSE)
DO’s for Saree pack of 2 or more (Multi-packs)
MAIN	PT1 (FRONT OF 1st SAREE)	PT2 (FRONT OF 2nd SAREE)	PT3 (BACK OF 1st SAREE)	PT4 (BACK OF 2nd SAREE)
BLOUSE DETAIL OF 1st SAREE (FOR UNSTITCHED BLOUSE PIECE)

BLOUSE DETAIL OF 1st SAREE (FOR SEMI-STITCHED OR READYMADE BLOUSE)

BLOUSE DETAIL OF 2nd SAREE (FOR UNSTITCHED BLOUSE PIECE)

BLOUSE DETAIL OF 2nd SAREE (FOR SEMI-STITCHED OR READYMADE BLOUSE)

DETAIL SHOT OF 1st SAREE

DETAIL SHOT OF 2nd SAREE

DON’T’s

• Flat shots (without model) are NOT allowed. Model shoot is mandatory.
• Mannequins are NOT allowed. Actual products must be shot on models.
• The product image must strictly NOT contain any text or watermarks.
• Multi – model views are NOT allowed for pack of 1 saree. Multi model is allowed ONLY for main image in case of pack of two or more Sarees.
• Celebrity images are NOT allowed unless you have a legal contract with the celebrity to use their images on an ecommerce market place
• Only the original product must be imaged – Representative, catalog scan or photo-shopped images are strictly NOT allowed.

No model image; Full saree not visible	No mannequins allowed	Saree not draped	Multi-views not allowed in single image	Multi-views; Accessories; Fullsaree not visible
Non-white background NOT allowed	Celebrity image; photo-shopped image NOT allowed	Model not facing camera	Model not standing	Full model view required; Cut faces not allowed
			Issues Front and back image have different models Front and back image have different product colors Back image has model morphed onto the product Detail shot is cropped from main image and is NOT separately shot

Proposed Imaging Guidelines for Unstitched Salwar Suit Material/Kurtas/Kurta Sets

• Product images are displayed on the search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you'reoffering.
• The product should occupy 90% of the image area, and the background must be 100% white.
• Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
• Each product must compulsorily have 4 images - a main, back, detail shot (Top) and detail shot (Bottom) image in respective order complying with the above standards – with extra optional detail shots if required to highlight product features.
• The model must be facing the camera, standing with a straight posture.
• Include only what the customer will receive; no accessories like sunglasses, extra jewelry, belts, scarves, flowers – unless they are accompanied with theproduct.
• For multipacks, MAIN image to have model image of all designs, followed by front, back and detail image shot for each product in the pack.
• Detail shots where applicable need to be separately shot and should NOT be cropped versions of the main or back shots.

DO’s for pack of 1 Dress Material/Kurtas/Kurta Sets

MAIN	BACK	DETAIL SHOT (TOP)
DO’s for pack of 2 or more Dress Materials/Kurta/Kurta Sets (Multi-packs)
MAIN	PT1 (FRONT OF 1st PRODUCT)	PT2 (BACK OF 1st PRODUCT)	PT3 (DETAIL SHOT OF 1st PRODUCT)
PT5 (FRONT OF 2nd PRODUCT)	PT6 (BACK OF 2nd PRODUCT)	PT7 (DETAIL SHOT OF 2nd PRODUCT)

DONT’s

• Flat shots (without model) are NOT allowed. Model shoot is mandatory.
• Mannequins are NOT allowed. Actual products must be shot on models.
• The product image must strictly NOT contain any text or watermarks.
• Multi – model views are NOT allowed for pack of 1 dress material. Multi model is allowed ONLY for main image in case of pack of two or more dress materials.
• Celebrity images are NOT allowed unless you have a legal contract with the celebrity to use their images on an ecommerce market place
• Only the original product must be imaged – Representative, catalog scan or photo-shopped images are strictly NOT allowed.

No mannequins allowed	Model not facing the camera	Incorrect Posture	Incorrect Posture	Model face not visible
Dupatta not completely visible	Model not standing straight	Photoshop images not allowed- real product shoot is mandatory	Multi-views not allowed	Flat shots not allowed; Model shoot mandatory

Proposed Imaging Guidelines for Lehenga Choli

• Product images are displayed on the search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you'reoffering.
• The product should occupy 90% of the image area, and the background must be 100% white.
• Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
• Each product must compulsorily have 4 images - a main, back, detail shot (Top) and detail shot (Bottom) image in respective order complying with the above standards – with extra optional detail shots if required to highlight product features.
• The model must be facing the camera, standing with a straight posture.
• Include only what the customer will receive; no accessories like sunglasses, extra jewelry, belts, scarves, flowers – unless they are accompanied with theproduct.
• For multipacks, MAIN image to have model image of all designs, followed by front, back and detail image shot for each product in the pack.
• Detail shots where applicable need to be separately shot and should NOT be cropped versions of the main or back shots.

DO’s

MAIN

BACK

CHOLI SHOT

DETAIL SHOT (LEHENGA)

DETAIL SHOT (CHOLI)

DONT’s

• Flat shots (without model) are NOT allowed. Model shoot is mandatory.
• Mannequins are NOT allowed. Actual products must be shot on models.
• The product image must strictly NOT contain any text or watermarks.
• Multi – model views are NOT allowed for pack of 1 lehenga choli. Multi model is allowed ONLY for main image in case of pack of two or more lehenga cholis.
• Celebrity images are NOT allowed unless you have a legal contract with the celebrity to use their images on an ecommerce market place
• Only the original product must be imaged – Representative, catalog scan or photo-shopped images are strictly NOT allowed.

No mannequins allowed	Model not facing the camera	Incorrect Posture	Celebrity Images not allowed	Model shoot is mandatory
Accessories not allowed unless part of product sold	Model is to be standing straight facing camera	Photoshop images not allowed- real product shoot is mandatory	Multi-views not allowed

Proposed Imaging Guidelines for Blouses (Unstitched, Semi-stitched and Readymade)

• Product images are displayed on the search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you'reoffering.
• The product should occupy 90% of the image area, and the background must be 100% white.
• Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
• Each product must compulsorily have 3 images - a main, back and detail shot product image in respective order complying with the above standards.
• The model must be facing the camera with a straight posture. No mannequins are allowed.
• Include only what the customer will receive; no accessories like sunglasses, extra jewelry, belts, scarves, flowers – unless they are accompanied with theproduct.
• For multipacks, MAIN image to have model image of all designs, followed by front, back and detail image for each product in the pack.
• Detail shots where applicable need to be separately shot and should NOT be cropped versions of the main or backshots.

DO’s for Blouses - Pack of 1

DO’s for Blouses - Pack of 2 or more (Multi-packs)

MAIN	PT1 (FRONT OF 1st BLOUSE)	PT2 (BACK OF 1st BLOUSE)	PT3 (DETAIL SHOT OF 1st BLOUSE)
PT4 (FRONT OF 2nd BLOUSE)	PT5 (BACK OF 2nd BLOUSE)	PT6 (DETAIL SHOT OF 2nd BLOUSE)

DONT’s

• Flat shots (without model) are NOT allowed. Model shoot is mandatory for all blouse stitch types – unstitched, semi-stitched and readymade.
• Mannequins are NOT allowed. Actual products must be shot on models.
• The product image must strictly NOT contain any text or watermarks.
• Multi – model views are NOT allowed for pack of 1 blouse. Multi model is allowed ONLY for main image in case of pack of two or more blouses.
• Celebrity images are NOT allowed unless you have a legal contract with the celebrity to use their images on an ecommerce market place
• Only the original product must be imaged – Representative, catalog scan or photo-shopped images are strictly NOT allowed.

No mannequins allowed	On body shoot mandatory	On body shoot is mandatory	Model face not visible; not facing camera	Incorrect Posture – model has to face camera with straight posture
Model not facing camera	Flat shots are not allowed	Multi-views not allowed in single image	Incorrect Posture	Accessories not allowed

Proposed Imaging Guidelines for Ethnic Gowns (Unstitched, Semi-stitched and Readymade)

• Product images are displayed on the search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you'reoffering.
• The product should occupy 90% of the image area, and the background must be 100% white.
• Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
• Each product must compulsorily have 3 images - a main, back and detail shot product image in respective order complying with the above standards.
• The model must be facing the camera, standing with a straight posture. No mannequins are allowed.
• Include only what the customer will receive; no accessories like sunglasses, extra jewelry, belts, scarves, flowers – unless they are accompanied with theproduct.
• For multipacks, MAIN image to have model image of all designs, followed by front and detail image shot for each product in the pack.

  Detail shots where applicable need to be separately shot and should NOT be cropped versions of the main or backshots.

DO’s

MAIN

BACK

DETAIL SHOT

DONT’s

• Flat shots (without model) are NOT allowed. Model shoot is mandatory.
• Mannequins are NOT allowed. Actual products must be shot on models.
• The product image must strictly NOT contain any text or watermarks.
• Multi – model views are NOT allowed for pack of 1 gown. Multi model is allowed ONLY for main image in case of pack of two or more gowns.
• Celebrity images are NOT allowed unless you have a legal contract with the celebrity to use their images on an ecommerce market place
• Only the original product must be imaged – Representative, catalog scan or photo-shopped images are strictly NOT allowed.

Non-white background NOT allowed

Incorrect Posture

Model face not visible; not facing camera

Incorrect Posture

Mannequins NOT allowed