Featured Offer Pricing rule and Business Featured Offer Pricing rule work independently to increase the likelihood of being the featured offer on both Amazon and Amazon Business website. Featured Offer Pricing rule tries to match featured offer price on Amazon. If there are more competitive offers on Amazon Business through business price with or without quantity discounts, then Business Featured Offer Pricing rule tries to match the featured offer price on Amazon Business. The Business Featured Offer Pricing rule provides an opportunity to list more competitive prices for business customers.
As quantity tiers increase, the discount offered also needs to be increased for the offer to become valid. If a higher quantity tier has a smaller discount, then it will not be available for customers. For example, if you set up a first tier of 10% off at 2 units and a second tier of 5% off at 5 units, then the second tier will be rejected because it provides a higher price for a larger quantity.
Your offers will likely keep being featured at business prices when you start using Business Featured Offer Pricing rule, however, your quantity discounts will be removed as your offers are already featured. Therefore, it is recommended to use a percentage off rule instead of Business Featured Offer Pricing rule if you have confidence that your offers will keep being featured.
The Business Featured Offer Pricing rule will reprice based on the Amazon Business price that is identical to the Amazon price. The Business Featured Offer Pricing rule can be created to price below, match, or above the Amazon Business Featured Offer winning price. If the business price is lower than your standard price and your offer is featured, then Business customers will find your offer at a business price.
The following table will help you to understand how business pricing rules in Automate Pricing work.
|You have a promotion or coupon on your standard price.||Automate Pricing will continue to reprice the selected SKUs based on the most recent standard price submitted. The promotion applies to business prices and quantity discounts.|
|You have a deal on an SKU in a percentage off rule.||A deal price will affect your business prices and quantity discounts managed by Automate Pricing. A percentage off applies to the deal price, and not to a standard price, during the deal window. The percentage off applies to a standard price after the deal ends.|
|You have a standard price rule for the same SKU in Automate Pricing.||You can have up to one standard price and one business price rule for the same SKU in Automate Pricing. Any repricing actions taken on your standard price will automatically trigger an update to your business price or quantity discounts or both within the minimum and maximum price thresholds that you set. For example, if you set up a standard price of INR 50 with a minimum of INR 42 and a business price of 10% off standard price, then your business price will be INR 45, if you then change your standard price to INR 46, then the business price will be repriced to INR 42 because 10% off your standard price is INR 41.40 which is below your minimum price.|
|You update your standard price to be less than the minimum price threshold set in Automate Pricing.||
Your pricing rule for that SKU will be paused, and the price will remain the last price before the pricing rule was paused. For example, if you set your SKU with a minimum price of INR 50 and then update your standard price to INR 40, then your pricing rule will be paused and your price will remain INR 50. To restart the rule, please go to Automate Pricing, select the rule, and then select Resume to restart the rule for the SKU.
Note: The same minimum and maximum thresholds are applied to your standard price, business price, but not for Quantity Discount. As a result, submitting a standard price below your minimum threshold will suppress your offer.
For further details, please see My offer is suppressed after using Automate Pricing.
|You add an SKU that does not have an existing business price or quantity discount, to a business pricing rule.||If an SKU does not have business pricing, then Automate Pricing will create the business price and quantity discount as soon as you click Start repricing. The initial price set will depend on the associated rule parameters and the SKU’s current standard price. You can view the business price and quantity discounts created in Automate Pricing, Manage Inventory, or Manage Pricing.|
|You change the business rule from a Business Featured Offer Pricing rule, to a Percentage Off rule.||Your business price will be repriced at a certain percent off your standard price. Your offer may not be featured if the price is not competitive.|
|You add quantity discounts on an SKU in Business Featured Offer Pricing rule, which is featured now.||Automate Pricing will stop repricing for the SKU, keep the most recent business price, and add quantity discounts on the SKU.|
|You disassociate an SKU from Business Catalogue rule, and then the SKU becomes inactive followed by becoming active again.||The SKU will be re-associated with the Business Catalogue rule. When an SKU becomes inactive and then active again, Catalogue rule treats the SKU as a newly added SKU, and will automatically assign the SKU to the Business Catalogue rule even though the SKU was previously disassociated from the rule before the status change (active to inactive). Under Pricing tab, select Automate Pricing and click Edit SKUs. On the Manage SKUs page, from the Take action drop-down, select Stop repricing to disassociate the SKU from Business Catalogue rule again, similar to how you would with other pricing rules.|
|You disassociate an SKU from Business Catalogue rule, and you choose to pause Business Catalogue rule and resume it later.||The SKU will be re-associated with the Business Catalogue rule. When you resume a paused Business Catalogue rule, the rule will be applied to your entire catalogue again, disregarding all the previously disassociated SKUs. You can go to Manage SKUs, select Stop repricing from the Take action drop-down to disassociate the SKU from Business Catalogue rule again, similar to how you would with other pricing rules.|