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This article applies to selling in: India

No Cost EMI with Down Payment – FAQ

What is Down Payment?

Down Payment or No Cost EMI with Down Payment is a promotion that enables customers to purchase products at no additional charges by paying 25% of the product price at the time of purchase and equally dividing the remaining amount over the EMI timeline. For example, if a customer purchases an INR 24,000 worth item for a nine-month EMI tenure, the customer will pay INR 6,000 at the time of purchase and INR 2,000 per month for 9 months. Therefore, the total amount paid for this order by the customer would be equal to INR 24,000.

Who funds the Down Payment promotions? Can I choose the tenure as per my choice?

These promotions are 100% funded by participating sellers. As a seller, you can choose the tenure you prefer. For Example: A seller can choose only the “9 Month” tenure or a seller can choose 9, 12 and, 18 months tenure, which means a seller can choose one or more tenure options.

What is the amount which will be charged?

As a seller, you will be responsible for the promotion cost, unless specified explicitly at the time of creating a promotion. The promotion cost is dependent on the tenure and the banking instrument chosen by the customer at the time of placing a Down Payment order. The following table captures the discount percentage as per the tenure and the bank:

EMI Provider 3 months 6 months 9 months 12months 18 months 24 months
Credit Cards (ASP>3k) Rate card after deduction of 25% down payment
Amex NA NA 4.19% 5.39% 7.70% 9.92%
Amazon Pay ICICI Credit card NA NA 4.19% 5.39% 8.21% 10.55%
HDFC NA NA 4.48% 5.75% 8.21% 10.55%
ICICI NA NA 4.19% 5.39% 8.21% 10.55%
Citi NA NA 4.48% 5.75% 8.21% 10.55%
Kotak NA NA 4.19% 5.39% 8.21% 10.55%
Standard Chartered NA NA 4.19% 5.39% 8.21% 10.55%
SBI NA NA 4.19% 5.39% 8.21% 10.55%
Axis NA NA 4.19% 5.39% 8.21% 10.55%
HSBC NA NA 4.05% 5.18% 7.43% 10.58%
RBL NA NA 3.90% 5.03% 7.20% 9.30%
Induslnd NA NA 3.90% 5.03% 8.18% 10.58%
Yes Bank NA NA 3.90% 5.03% 7.73% 10.58%
J&K bank NA NA 3.76% 4.84% 7.19% 9.59%
Bank of Baroda NA NA 3.91% 5.03% 8.21% 10.55%

*ASP = Average Selling Price

When will I get my payment for a Down Payment order?

As a seller, you will get full payment of your order minus the discount (interest) value for Down Payment promotion in the regular payment cycle for the order. In other words, you will receive your payment upfront as part of your regular payment cycle and will not receive them in any monthly EMI payments for your Down Payment orders.

How can I offer No Cost EMI with Down Payment on my listings?

As an eligible seller, you will be invited to Opt In for Down Payment promotions via Email, or Seller Central. After you Opt In for the recommended Down Payment promotion, Amazon configures the No Cost EMI with Down Payment option on your listings. Click here to see your No Cost EMI recommendations with and without Down Payment.

Alternatively, you can also mail us at to get your Down Payment promotion configured. Please provide details about ASINs and tenure for which you want to offer Down Payment promotion.

How is No Cost EMI with Down Payment applied on an order during purchase?

When customers buy products under the No Cost EMI with Down Payment promotion, the bank-interest charges on the product is provided as an upfront discount to them so that customers do not bear any additional charges. The discount amount equivalent to the bank-interest cost will be paid by you.

How can I track for Down Payment orders in my seller account?

The discount is charged at the time of payment to you for the order by Amazon. You can see the discount charged in the COD payments section of your payments report. The discount charged is available under the Total promotional rebates header. You can get order-level details of the discounts charged in the transaction view of the payment dashboard.

Is tax charged on the discount?

Yes, tax is charged as per the applicable GST rate on the discounts offered (equal to the bank interest rate) by you. You will receive a tax invoice on your email for the Down Payment promotions that you have opted. In case you have not received the tax invoices, you can reach out to Selling Partner Support.

What happens if a Down Payment order is returned?

If a Down Payment order is returned, the discount amount and tax amount charged to you will be refunded entirely. Other processes related to return will be same as per Amazon policies.

How do I discontinue a Down Payment promotion?

In case you want to disable the Down Payment promotion, click on the Opt Out button on your Opted-In promotions via this page on Seller Central. By clicking the Opt Out button, you are communicating to Amazon to disable Down Payment option on all ASINs associated with that promotion. Please note that it may take up to two business days for the promotion to be disabled.

I can see No Cost EMI/Down Payment offer on my ASINs but I’ve not funded it, how is it live?

No Cost EMI/Down Payment offers can also be funded by banks or brands. You will not be charged any discount in case the offers on your ASINs are funded by the banks or brands. You can see all your active and inactive No Cost EMI/Down Payment promotions here.

What payment methods can a customer use to get No Cost EMI with Down Payment?

Down Payment is available on credit cards from all major banks as mentioned in the table above.

What is Amazon’s treatment of promotions recovered from GST perspective?

In terms of arrangement, Amazon is treating this as recovery on account of promotion and charging GST at 18%. The GST charged is available as credit in your hands for set off against any output-tax liability (you should independently assess the eligibility).

Amazon, for this purpose, issues a GST-compliant invoice after the completion of promotion. If you have not received the invoice, contact Selling Partner Support or

No Cost EMI with Down Payment – FAQ

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