If you do not have access to this feature, then you have not been identified as a seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, then please contact Seller Support.
Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.
You can find Brand Analytics under the Reports tab in Seller Central. The reports listed below are available to Brand Owners. Click on each link to learn more about the data provided in each report. Data is generally available in Brand Analytics within 72 hours of the close of a given period.
Be sure to review and comply with the Amazon Brand Analytics Terms and Conditions.