This article applies to selling in: India

Image Guidelines for Men's innerwear

Category guidelines

• The product must be shot on a model

• The product should occupy 90% of the image area

• The background must be 100% white (RGB value: 255,255,255)

• Images must be with a resolution of minimum 1000 DPI to allow the zoom function to be enabled

• Dramatic poses from model are not allowed

• The product image must be free of text or watermarks

BRIEFS/TRUNKS (DO’s)

Guidelines (DOs) :

1. (.MAIN) & (.BACK) shot

required for briefs and trunks.

2. .MAIN,.BACK,.PT1 required for boxers

3. All products to be on white background

4. Cropping: Torso just above belly button, mid thigh above knee. The image should be cropped till knees (knees should not feature in the shot)

5. Shaven stomach & thighs

6. Hands should be resting casually on sides as shown in images

7. Model to stand at angle and not full frontal.

8. Model to stand at an angle for

9. the back shot so as not to show full rear for briefs, trunks & Boxers. Model to stand at Side angle for thongs rear

BOXERS/BRIEFS/TRUNKS (DONT’s)

Guidelines (DONTs) :

1. Face should not be included in the shot

2. No Background color allowed

3. No full leg shot

4. Cropping to be maintained-No shoulders and arms

5. No product shots on mannequins

6. No Flat images

7. No Exaggerated poses cropped inadequately

8. No full rear shot

9. No product shots with packing

10. No Water marks/ Texts in product shot

11. No top wear allowed. Must be bare Torso

VESTS/UNDERSHIRTS/TANK TOPS (DO’s)

Guidelines (DOs) :

1. All product shots to be on white background only

2. (.MAIN) & (.BACK) shot will be required if it is a tank top/vest

3. Face of the model should be fully visible and shouldn’t be cropped

4. Posture to be relaxed and slightly at an angle- Front and back

5. The image should be cropped till mid thigh level

6. Hands should be resting comfortably at the sides without obstructing the product view. It should not be very far away from the body

7. Vests should be styled with Solid colored trunks only.

VESTS/UNDERSHIRTS/TANK TOPS (DONT’s)

Guidelines (DONTs) :

  1. Hands should not be folded over eachother
  2. Hands should not be doing anyactivity
  3. Hands should not be at theback
  4. No Exaggerated Posesallowed
  5. No background colorallowed
  6. No Flat ImagesAllowed
  7. No Packaging image for productshot
  8. No watermark/ text on product shot
  9. No Product Shots onmannequins

UNDERWEAR (MULTIPACK) DO’s

Guidelines (DOs) :

• Cascading and overlapping model shots

• Front & Back image of all the items

to be added.

• Face of the model should be should be fully visible and shouldn’t be cropped

• The image should be cropped till mid thigh level

• Hands should be resting comfortably at the sides without obstructing the product view. It should not be very far away from the body

UNDERWEAR (MULTIPACK) DONT’s

DONTs

1. No Background color/ text/ watermark

2. No Exaggerated pose

3. No mannequin Shots

4. No Random overlapping image

5. No products shot in packages

LOUNGE SETS,PYJAMA SETS (TOP & BOTTOM)

Guidelines (DOs) :

1. All shots required.

2. Image 3 & 4 to be provided to display

details of upper & bottom wear

3. All Product Shots on white background.

4. Face of the model should be fully

visible and shouldn’t be cropped in

main and back image.

5. Resolution to be 1000 dpi

6. Shoot together as full Set.

7. Shoot bottom waist down to show detail

8. Posture to be easy & relaxed

9. Legs should be comfortably apart with hands comfortably resting on the sides

10. Style with bare feet and shoot bottom with bare stomach

11. One leg to be slightly bent forward to give a casual look

12. Back shot to be shot at an angle

Guidelines (DONTs) :

1. No Background color/ text/watermark/ Shadows

2. No hand(s) in the Pocket(s) or One Leg should not be over the other that obstructs the view of the product.

3. No Odd Postures

4. No mannequin Shots

5. No Non- Model Shots

6. No Flat Images Allowed

7. No images in the packaging

8. No styling with shoes as this would go into active store

LOUNGE BOTTOM

Guidelines (DOs) :

1. (.MAIN) & (.BACK) shot required.

2. All Product Shots on white background.

3. Resolution to be 1000 dpi

4. Bottom to be styles with bare stomach and bare feet

5. Posture to be easy & relaxed

6. Legs should be comfortably apart with

hands comfortably resting on the sides

7. One leg to be slightly bent forward to give a casual look

8. (.BACK) shot to be shot at an angle

Guidelines (DONTs) :

1. No Background color/ text/watermark

2. No hand(s) in the Pocket(s) or One Leg should not be over the other that obstructs the view of the product

3. No Odd Postures

4. No mannequin Shots

5. No Non- Model Shots

6. No Flat Images Allowed

7. No images in the packaging

8. No Pants styled with shoes ass this would go into active store

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