This article applies to selling in: India

Image Guidelines for Men's Formal wear

Suits and Sets (Do’s)

Guidelines (DO’s) :

Model face not to be cropped

MAIN : The ‘MAIN’ shot will be the primary image representing the product on the listing page and the 1st image in the detail page image sequence. No accessories to be used. Model Face oriented towards the camera and hands should be resting comfortably without obstructing the product view in the .MAIN shot.

2. .BACK : The ‘BACK’ shot will feature the back of the product and will be the 2nd image in the detail page image sequence. The same will focus on details like collar,

hemline and any other print or pattern details.

3. PT.01-DETAIL : This is a mandatory SIDE detail shot. The same will focus on SIDE details like Fit and any other print or pattern details.

4. PT.02-DETAIL : This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.

5. PT.03-DETAIL (OPTIONAL) : This is an optional detail shot open to the stylist discretion, this will be subject to presence of any extra detail that may be omitted in PT.02.

6. PT.06-DETAIL : This is a mandatory shot of bottom/lower. This will be a front waist down image.

7. PT.09-HOW TO WEAR This shot will be a full length image featuring possible pairings for the product including basic accessories. The shot proposes a complete look that can be created with the product.

Styling Direction: All formal blaze and suit sets to be styled with tie, Tuxedo blazer and set to be styled with white shirt and bow tie, casual and sports blazers to be styled as per season and brand appropriate.

Suits and Sets (Don'ts)

DONTs

1. No Background color/ text/ watermark

2. No Exaggerated pose

3. No mannequin Shots

4. No Non- Model Shots

5. No Flat Images Allowed

6. One Leg should not be over the other

7. Model’s hand should not obstruct the products

Formal Shirts (Do’s)

Guidelines (DO’s) :

Model face not to be cropped

1. .MAIN : The ‘MAIN’ shot will be the primary image representing the product on the listing page and the 1st image in the detail page image sequence. No accessories to be used. Model Face oriented towards the camera and hands should be resting comfortably without obstructing the product view in the MAIN shot.

2. .BACK : The ‘BACK’ shot will feature the back of the product and will be the 2nd image in the detail page image sequence. The same will focus on details like collar, hemline and any other print or pattern details.

3. PT.02-DETAIL : This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.

4. PT.03-DETAIL (OPTIONAL) : This is an optional detail shot open to the stylist discretion, this will be subject to presence of any extra detail that may be omitted in PT.02.

5. PT.09-HOW TO WEAR This shot will be a full length image featuring possible pairings for the product including basic accessories. The shot proposes a complete look that can be created with the product.

Styling Direction: All formal shirts to be tucked in amd detailing of the sleeve should be folded or down as per style. Use a belt for .MAIN and .BACK shot. All formal shirts to be styled as per PERSONA and to be brand appropriate

Formal Shirts (Don'ts)

DONTs

1. No Background color/ text/

watermark

2. No mannequin Shots

3. Cannot be styled with Tie or other Accessory in MAIN image

Formal Trousers (Do’s)

Guidelines (DO’s) :

Model to be cropped above waist

1. .MAIN : The ‘MAIN’ shot will be the primary image representing the product on the listing page and the 1st image in the detail page image sequence. No accessories to be used. Model Face oriented towards the camera and hands should be resting comfortably without obstructing the product view in the MAIN shot.

2. .BACK : The ‘BACK’ shot will feature the back of the product and will be the 2nd image in the detail page image sequence. The same will focus on details like collar, hemline and any other print or pattern details.

3. PT.02-DETAIL : This is a mandatory detail shot. This will be a close crop of the chest and shoulder, the same will magnify the fabric, neck, and sleeve detail.

4. PT.03-DETAIL (OPTIONAL) : This is an optional detail shot open to the stylist discretion, this will be subject to presence of any extra detail that may be omitted in PT.02.

5. PT.09-HOW TO WEAR This shot will be a full length image featuring possible pairings for the product including basic accessories. The shot proposes a complete look that can be created with the product.

• Styling Direction: Shirt to be tucked in with sleeves down and use a belt for .MAIN and .BACK shot.

• All formal Trousers to be styled as per PERSONA and to be brand appropriate

Formal Trousers (Don'ts)

DONTs

1. No Background color/ text/watermark

2. Models face should not appear in the shot

3. No Exaggerated pose

4. No mannequin Shots

5. No Non- Model Shots

6. No Flat Images Allowed

7. One Leg should not be over the other

8. Model’s hand should not obstruct the products

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