Sell on Amazon Sign in
This article applies to selling in: India

Imaging guideline for Food ASINs

All sellers who display or offer any food for sale to the customers through e-commerce shall ensure that clear and legible image of complete label information, of each Food ASIN (excluding batch number, lot number, best before and expiry date) are made available for the customers. This regulation is as per the “Guidelines for operations of E-commerce Food business Operators” by the FSSAI (Food safety and Standards Act). The guidelines are available here.

Accordingly, all sellers listing Food on Amazon are mandated to display the complete label information of food packages.

Applicability

All food products sold in the GL Grocery & Gourmet, GL Pantry, GL Health, and Personal Care category are required to comply with the requirements that are detailed as below.

What information should a label contain?

We want the customers who visit Amazon.in to easily view all the information printed on the package of the product (that is on the back, sides, or the top of the package or both) since this information is important for the customers to make an informed purchase decision for buying a food product. Further, some customers may have allergies and may need to check ingredients before they make a purchase decision. For this reason, we would want to display the list of the ingredients separately. Additionally, nutritional information needs to be displayed separately for health-conscious customers. Customers should be able to see all the information that are mandatorily required to be displayed on Amazon.in in accordance with Food Safety and Standards (Labelling and Display) Regulations, 2020, such as the:

  • Type of food: The product is a single-ingredient or a multi-ingredient product.
  • Product name: The name of the food includes the trade name or description of the food contained in the package.
  • Ingredients: If it’s a single-ingredient product like wheat, sugar, salt and so on, then the list of ingredients is not required. In case of multi-ingredient products, list of ingredients containing an appropriate title, such as Ingredients and the name of the ingredients shall be listed in descending order of their composition by weight or volume (as the case may be) with specific names for ingredients.
  • Nutritional information: Nutritional information or nutritional facts per 100 gm, or 100 ml, or per serving of the product be given on the label, including energy value (in kcal), amounts of protein, carbohydrates and fats in gram or milligram, amount of any other nutrient for which a nutrition or a health claim is made and numerical information on vitamins and minerals. The nutritional information may not be necessary, in case of foods such as raw agricultural commodities, like wheat, rice, spices, coffee and so on or non-nutritive products like chewing gum, packaged drinking water, packaged mineral water, alcoholic beverages and so on.
  • Manufacture or packer name with address: The name and complete address of the manufacturer and the manufacturing unit if these are located at different places and in case the manufacturer is not the packer or bottler, the name and complete address of the brand owner, packaging or bottling unit should be declared on the package of food.
  • Veg or non-veg logo:
    • Every package of non-vegetarian food must have a declaration made by a symbol and colour code to indicate that the product is non-vegetarian product. The symbol consists of a brown colour filled triangle inside a square with brown outline.
    • For vegetarian food the symbol consists of a green colour filled circle inside a square with green outline, as depicted below:


  • FSSAI logo: Every food product must declare a FSSAI logo on the product in the same format, as given below.


  • FSSAI license number: FSSAI license number is a 14-digit number issued to registered Food Business Operators (FBO). This has to be affixed on the package of the food product, added below the FSSAI logo. In many food products it can be given separately also.
  • Net weight, quantity, retail price, customer or consumer care details: Net quantity by weight or volume or number, retail price, customer or consumer care details must be declared on the package of food.
  • Instruction for use:: Instructions for use, including reconstitution, where applicable, shall be included on the label, to ensure proper utilization of the food or where such food requires directions for reasons for health and safety (for example: Refrigerate after opening).
  • Dosage if the product is a dietary supplement: If the product is a dietary supplement, dosage to be given on the product label.
  • If product manufactured outside India, importer name, FSSAI license and number: If the food product is an imported product then the importer name, importer address along with the FSSAI logo and license number of the importer must be present on the label.
  • Country of origin: The country of origin is to be specified on the package if the product is imported into India. When a food undergoes processing in a second country which changes its nature, the country in which the processing is performed is to be considered as the country of origin for the purposes of labelling.
  • Allergens: An allergen is a substance that can cause an allergic reaction. Allergen is mandatory compliance requirement and must be present on label. The following foods and ingredients which are known to cause allergy shall be declared separately as:
    • Contains (name of allergy causing ingredients)
    • Cereals containing gluten; for example, wheat, rye, barley, oats, spelt or their hybridized strains and products of these (to be declared as the name of the cereal)
    • Crustacean and their products (to be declared as Crustacean)
    • Milk and milk products (to be declared as Milk)
    • Eggs and egg products (to be declared as Egg)
    • Fish and fish products (to be declared as Fish)
    • Peanuts, tree nuts (for example, almonds, walnuts, pistachio and cashew nuts) and their products (to be declared as Nut)
    • Soybeans and their products (to be declared as Soy)
    • Sulphite in concentrations of 10mg or kg or more (to be declared as Sulphite)
  • Declaration regarding food additives: Functional classes for food additives must be declared together with the specific names or recognised International Numbering System (INS) as specified in Food Safety and Standards (Food Product Standards and Food Additives) Regulations, 2011 in the list of the ingredients.

How to show complete label information to consumers

The shape of a food package can be rectangular, square, circular and so on. A customer will be able to see complete information only when images of all sides of the food package are displayed. For example: A rectangular or square package should have images of all six sides.

To help customers get complete information, each food ASIN needs to have the following set of images on the detail page:

  • Front image: Must have
  • Back image: Must have
  • Left and right side images: Must have, if applicable (for example: rectangular, square and bottles)
  • Bottom and top images: Must have, if applicable (for example: rectangular, square and bottles)
  • Cropped nutritional information image: Good to have separately
  • Cropped ingredients label image: Good to have separately
  • Special Instructions for use or preparation: Good to have separately, if applicable (for example: infant foods, diet and nutrition products)

Get professionally shot images for your Food & Grocery products as per these imaging guidelines through qualified third-party service providers.

Image examples based on shape of food package

Each Food ASIN listing should have images of all panels of the package wherever information is present. Panels having no information are not required to be displayed.


  1. Boxes:

    A box can be rectangular or square. Information can be present on four to six sides of the package. For example: Cereal boxes.

    Front image Back image Left image Right image





    Top image Bottom image



  2. Pouches or pillow packs:

    A pillow pack can be two sided or four sided. Information can be present on two to four sides of the package. For example: Cereal boxes.

    1. Two-sided pillow packs:
      Front image Back image



    2. Four-sided pillow packs
      Front image Back image Left image Right image





  3. Bottles, cans or jars:

    A bottle can be rectangular or circular. Information can be present on two to four sides of the rectangular bottles or entire rounded panel of circular bottles. For example: pickles, jams, honey.


    1. Circular bottles, cans or jars
      Front image Back image Left image Right image





    2. Rectangular bottles, cans or jars
      Front image Back image Left image Right image





  4. Flats: Bottles or jugs:

    Flat bottles have information present on two sides of the package. For example: sauces and dips.


    1. Flat bottles
      Front image Back image



    2. Flat jugs
      Front image Back image



  5. Rounded tubs:

    A rounded tub is circular. Information can be present on top and bottom as well as on entire rounded panel. For example: Butter cookies

    Front image Back image



    Front image Back image




Image examples based on sides

1. Front image:

For rectangular container For round container For pillow pack container

2. Back image:

For rectangular container For round container For pillow pack container

3. Left and right side images (if applicable)

For rectangular container (right) For rectangular container (left) For round container (side 1) For round container (side 2)

4. Bottom or top images or both (if applicable)

5. Cropped ingredients label image: Good to have

6. Cropped nutritional information image: Good to have

7. Special Instructions for use or preparation: Good to have, if applicable

Additional points to remember

For your product images to appear properly on Amazon.in, the images must meet the following requirements:

  • JPEG (.jpg), TIFF (.tif) or GIF (.gif) format; JPEG recommended
  • Image must be a photograph. No line drawings allowed
  • No borders, text (other than the text on the product itself), watermarks or information that leads away from Amazon.in (such as a URL)
  • The product fills around 80% of the total image size
  • Plain white (hex #ffffff) background
  • 72 dots per inch resolution
  • At least 500 pixels on each side preferred; 3000 pixels permitted
  • To activate zoom: between 1280 and 3000 pixels on the longest side; to take full advantage of zoom we recommend at least 2560 pixels on the longest side
  • sRGB colour mode
  • 8 bits per channel
  • PC or Mac format
  • Gift images (used to show gift wrap) must be 71x71 pixels
  • Your store logo image must be a 120x30 pixel image
  • No spaces in the file names

Note: Amazon.in can reject any images that do not display complete label information and do not meet any of the above standards.

For guided assistance on how to upload images for existing food listing, click here.

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2022, Amazon.com, Inc. or its affiliates