Eligibility criteria for Prime Exclusive Discounts

Your Prime Exclusive Discount must meet all of these criteria:

Any product on which you offer a discount must be Prime Shipping eligible in all regions within the country. Here is how you can sign up for FBA.
Any product on which you offer a discount must be in new condition.
Any product on which you offer a discount must have at least a three star rating or no rating. .Please note that this criteria may change for discounts specific to special events such as, Prime Day, Black Friday etc. .
Not a restricted product or offensive, embarrassing or inappropriate product.
Any product on which you offer a discount must comply with customer product reviews policies. To learn more, please refer to Customer product reviews policies.
Any product on which you offer a discount must be compliant with pricing policies. For more information, please see Amazon Policy on Reference Prices.

Note: If the product on which you offer a discount does not meet the above criteria, then your discount will not be published.

If your offer meets the criteria for a Prime Exclusive Discount:

In the Advertising tab in Seller Central, please select Prime Exclusive Discounts
Download the Discount Upload template spreadsheet and fill your product and pricing information
Click Create Discount at Prime Exclusive Discounts page, then enter the name of discounts, date, and upload the filled out promotion upload spreadsheet
Review and edit the information of products that fail to meet the criteria mentioned above in Review stage and submit