Optimise your Detail Pages with recommendations from Amazon
Amazon’s Detail Page recommendations (now in beta testing) can help you to find and fix missing, inconsistent or inaccurate product information. Making sure that your Detail Pages are complete and accurate can enhance the customer experience, help to improve conversion, and reduce returns and negative reviews for your products.
This beta feature is aimed at helping sellers to reduce listing issues and give customers all the information that they need about their products. The machine learning platform audits sellers’ catalogues and flags potential issues on Detail Pages, such as:
- Missing information: An important product detail has not been provided.
- Mismatched information: Two or more product details are contradictory or inconsistent. For example, the colour says “black” but the product title says “blue”.
- Invalid information: Data that was entered in a product detail field does not match with what the field is for. For example, the product detail field is for colour but the information entered is for size.
Update your product details
If you want to act on a recommendation, then please follow these steps:
- Click on Inventory and then select Manage Inventory from the drop-down menu.
- Click Edit (not the arrows) to the right of the ASIN that you want to update.
- On the Product Detail Page, please click the relevant tab (More Details, Description, Keywords, etc.)
- Scroll down to the product detail field for which you received a recommendation, then please click on the field, and enter the correct information.
- At the bottom of the page, please click Save and finish.
Not all the recommendations will be for information that is displayed on the Product Detail Page, but they can help in search process.
Your feedback can help us to identify issues more accurately and improve our recommendations. If the attribute that we are suggesting is not a good fit for your product, then do let us know. We will keep improving our checks. These checks depend on the product’s classification, so sometimes this indicates a misclassified product. Please send us suggestions and tell us about flagged issues that do not look right to you, by sending an e-mail to detail-page-recommendations@amazon.in.
Common issues and recommendations
The following table lists some of the most common issues found on Product Detail Pages, along with the explanation and recommendation.
| Flagged issue | Explanation and recommendation | Definition | Examples |
|---|---|---|---|
| Cable length missing | Information about the cable length is missing. We recommend adding this information to your listing in the Cable Length detail field. | A number with up to 5 digits to the left of the decimal point and 2 digits to the right of the decimal point. Please do not use commas. | 4 |
| Cable length not numerical | The information that you entered for the cable length is not a number. We recommend using a numerical measurement in the Cable Length detail field. | Data that was entered in a product detail field does not match with what the field is for. | Please use numeric formatting in the field |
| Colour missing | Information about the product’s colour is missing. We recommend adding this information to your listing in the Colour detail field. | The colour of the product. If this is not a standard colour, then please also use the colour-name column to map it to its closest equivalent so that it shows up in our colour filter options in search. For instance, if your colour name is \"aqua\", then you should enter \"blue\" in the colour-map column. | Sage, Navy, Emerald, Cherry, Red, Black |
| Compatible devices missing | Information about compatible devices is missing. We recommend adding this information to your listing in the Compatible Devices detail field. | Please indicate the device models with which the product is compatible. | Laptop |
| Compatible phone models missing | Information about compatible phone models is missing. We recommend adding that information to your listing in the Compatible Phone Models detail field. | Which phone models is this item compatible with? | Nokia 6100 Series, iPhoneX |
| Connectivity technology missing | Information about connectivity technology is missing. We recommend adding that information to your listing in the Connectivity Technology detail field. | What type of connectivity technology is used in your device? Ethernet, Wireless, Powerline | USB |
| Connector type missing | The connector type is missing. We recommend adding this information to your listing in the Connector Type detail field. | What type of connections are required for the appliance installation? | Water line |
| Display size missing | The display size is missing. We recommend adding this information to your listing in the Display Size detail field. | A number with up to 10 digits to the left of the decimal point and 1 digit to the right of the decimal point. Please do not use commas. | 22 |
| Genre missing | The genre is missing. We recommend adding that information to your listing in the Genre detail field. | Specifies appropriate Software and Video Game genre | Racing and flying-car |
| Included components missing | Information about components that are included with this product is missing. We recommend adding that information to your listing in the Included Components detail field. | Which components are included? Some products come as complete sets, others are just the main item with peripherals sold separately. | Camera Body, Battery Pack |
| Fabric type missing | The fabric type is missing. We recommend adding that information to your listing in the Fabric type detail field. | Please list all the fabrics, separated by /, and % of each from most to least. Always add “viscose” or “rayon” if listing bamboo, and “azlon” if listing soy. Correct: “100% soy from azlon” or “90% cotton/10% rayon”. Incorrect: “50% bamboo and 50% soy” or “cotton/poly”. | 90% cotton/10% rayon |
- Resolve Product Related Issues
- Optimise your Detail Pages with recommendations from Amazon
