Sell on Amazon Sign in
This article applies to selling in: India

Squishy toys

Important: If you supply products for sale on Amazon, then you must comply with the country laws and Amazon policies applicable to those products and product listings.

As per Amazon policy, squishy toys sold on Amazon should meet the specified certification standards. In order to sell these products on Amazon, you must apply by submitting the following to

  • Your company name
  • Seller ID
  • Your e-mail address
  • Your phone number
  • Store
  • Product and product packing image with model, manufacturer/brand, and age warning statement
  • A list of squishy toy ASINs that you are applying to sell
  • A document confirming that your product was tested according to the standard listed in the following table by an ISO 17025 accredited testing laboratory
Region ISO 17025 accredited lab test report/certificate that the toys conform to the below listed applicable national toy standards for the product
  • IS: 9873 - Safety of Toys
  • IS: 15644 - Safety of Electric Toys (only if the product is electrical/electronic)

Note: There could be other particular safety standards applicable for the above listed products with respect to the regulatory requirement. If you have questions about the appropriate standards for the product, please consult with the laboratory directly.

Note: By providing the required information, you certify that all the information submitted is true, authentic and accurate. Amazon may remove your selling privileges for failing to meet these requirements.

What is a squishy toy?

Squishy toys ("squishies") are foam-based toys that will slowly re-form into their original shape when squeezed.

Images of squishy toys

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates