This article applies to selling in: India

Squishy Toys

Important: If you supply products for sale on Amazon, you must comply with the country laws and Amazon policies applicable to those products and product listings.

As per Amazon policy, Squishy toys sold on Amazon should meet the specified certification standards. In order to sell these products on Amazon, you must apply by submitting the following to

  • Your company name
  • Seller ID
  • Your email address
  • Your phone number
  • Marketplace
  • A list of squishy toy ASINs you are applying to sell
  • A document confirming that your product was tested according to the standard listed in the following table by a laboratory that is accredited by NABL as per ISO 17025 standard
Region A NABL accredited Lab Test report/Certificate that the toys confirming to the below listed applicable national toy standards for the product
  • IS: 9873 - Safety of Toys.
  • IS: 15644 - Safety of Electric Toys. (Only if the product has Electrical/Electronic).

Note: There could be other particular safety standards applicable for the above listed products with respect to the regulatory requirement. If you have questions about the appropriate standards for the product, please consult with the laboratory directly.

Note: By providing the required information, you certify that all information submitted are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these requirements.

What is a Squishy toy?

Squishy toys ("Squishies") are foam-based toys that will slowly re-form into their original shape when squeezed.

Images of Squishy Toys

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback!
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2020,, Inc. or its affiliates