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This article applies to selling in: India

Account Management Services

Amazon provides its sellers with Account Management (AM) Services, which shares relevant inputs to help sellers grow their business to the next level on the Amazon India Marketplace. These AM services are delivered by experienced Account Managers with category knowledge and provide data driven insights on key inputs to help you grow your business.

Types of Account Management Services

Amazon offers the following Account Management Services currently:

  • Strategic Account Management (SAM) – SAM is a free account management service that provides sellers with data based insights on growing their business on the Amazon India Marketplace, introduce you to new business opportunities and provide guidance on category specific inputs on selection expansion. Under SAM, sellers are provided with a year long account management engagement (subject to seller performance and business metrics staying above the program thresholds). This service is currently extended only by invitation and sellers are selected based on their existing performance metrics (ODR, PFCR, LSR) and key customer facing metrics (Prime Adoption, Tools Adoption and Current Selection).
  • Time Bound Account Management (TBAM) – TBAM is a free account management service that provides sellers with 3 to 6 months of account management engagement with focus on giving insights on best practices for growth, improving key metrics for growth and explore self-help tools like SP Ads, Deals etc. for business growth. This service is currently extended only by invitation and is limited to a selected number of sellers based on the seller performance metrics (ODR, PFCR, LSR) and key customer facing metrics (Prime Adoption, Tools Adoption, and Current Selection).
  • Amazon Business Advisory (ABA) – ABA is a paid account management service that provides business intelligence driven strategic insights to the sellers in order to scale up their revenues and contribute in making them successful on the Amazon India Marketplace by driving key inputs. As a part of this service, sellers get a dedicated and experienced Account Manager from Amazon. Please click here for more details on ABA services.

Other Services available to help grow business

  • Service Provider Network (BOOST) – Boost provides sellers an option to choose issue based services or full account management services as a paid service from third party service providers. Please click here for more details on SPN account management services.
  • Amazon Select – Amazon Select is a brand building program suitable for sellers looking to grow their private label brands on the Amazon India Marketplace. Sellers interested in Amazon Select can understand more about the program and reach out to the team by visiting www.services.amazon.in/amazonselect.

Details of different Account Management Programs

SAM TBAM ABA
Engagement Period Year long 3 to 6 months Minimum 3 months with option to renew further
Eligibility Criteria Invite Only (based on seller’s performance and business metrics) Invite Only (based on seller’s performance and business metrics) All sellers having an active selling account on Amazon.in in good standing can avail the service
Key Services Offered
  • Formulate Joint Business Plans and review performance periodically – account manager would create a business plan crafted specifically for your business. This allows us to come up with the next best actions for your business which may have the most impact including selection expansion, new category opportunities, etc. Your Account Manager will discuss these actions on during each meeting with you
  • Inputs to drive customer facing metrics to help drive GMS growth.
  • Inputs on improving in-stock rates for top selling ASINs.
  • Category/Customer insights on emerging trends, customer searches and selection gap opportunities.
  • Deals and Promotion Planning (Lightning Deals, Best Deals, and DOTD)
  • Sponsored Ad optimisation
  • Inputs on Automation Tool adoption and action rate (MARS, SC and RIM)
  • Inputs on maintaining account health and taking corrective actions in case of any issues with health metrics
  • Inputs on improving catalog quality – via Enhanced Brand Content, Catalogue corrections, etc.
  • Selection expansion inputs
  • Demand Estimates
  • FBA Fulfilment and Inventory Replication Recommendation
  • Deals Planning
  • Sponsored Ad optimisation
  • Account Health Tips to maintain and improve account health metrics
  • Inputs on Automation Tool adoption & action rate (MARS & SC)
  • Joint Business Plans and Review – with focus on growing the business in existing categories (*only for 6 months engagement cycle)
  • Inputs to drive customer facing metrics to help drive GMS growth.
  • Daily operations like price and quantity update, account health monitoring, FBA shipment creation, Buyer – seller communications and A- to-z claims management.
  • Upsell to Prime fulfilment channels like SFP, FBA and Seller Flex based on seller’s interest and eligibility.
  • Deals Recommendations through SSLD and Coupons
  • Sponsored Ad optimisation
  • Inputs on Automation Tool adoption (Mars-BPR, RIM)
  • Account Reconciliation support
How to enroll

SAM is currently an invite only programme.

You can show your interest to enroll in the programme by sharing your details here.

We will check your account eligibility for the account management services and if eligible, include you in the consideration set for the next cycle of account management pool.

TBAM is currently an invite only programme.

You can show your interest to enroll in the programme by sharing your details here

We will check your account eligibility for the account management services and if eligible, include you in the consideration set for the next cycle of account management pool.

Please reach out to us at businessadvisoryservices@amazon.com
Pricing and Fees

SAM is currently an invite-only program which is offered to sellers free of charge.

TBAM is currently an invite-only program which is offered to sellers free of charge. You can check the fees for ABA services here under the Eligibility and Pricing section.
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