The Search Catalog Performance Dashboard tells brand owners, how the ASINs in their catalogue are performing throughout the sales funnel, with an emphasis on search performance.
The Search Catalog Performance Dashboard displays metrics on how customers interact with your products through the search shopping journey. These metrics include search impressions, clicks, add-to-cart, and purchases.
Each row of the report represents the performance of an ASIN in your catalogue, aggregated across all queries, for a selected time period. The total number of products varies based on your current catalogue size.
Each metric value includes organic and Sponsored Products originating from the search results page for all customers. It excludes traffic from widgets on the search page such as "Top Rated," or "New Arrivals."
To report ASINs that do not belong to your brand or missing ASINs, open a case with Brand Registry . Include your seller ID, brand name, and list of impacted ASINs.
The metric value of "-" means that the data is unavailable. This occurs when data has not been captured for the selected time period, or if the metric has been newly added.
An impression is counted every time the ASIN is displayed in the search results page. For more information on precise definitions for each dashboard metric, go to Metric Glossary.
The metrics in the Search Catalog Performance Dashboard do not replace metrics found in other Amazon reports, including advertising dashboards. The purpose of this dashboard is to highlight your brand’s performance in search, and thus, all metrics are specific to search. Since dashboards may attribute and define customer actions in different ways, we do not recommend comparing the metric names of data across different dashboards.