This article applies to selling in: India

Image Guidelines for Women's western wear

Product images are displayed on the search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you're offering.

Dresses – Mini, Midi, Maxi

  • The product should occupy 90% of the image area.
  • The background must be 100% white with RGB value 255,255,255.
  • Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
  • Each product must compulsorily have 4 images – a front, back, detail shot and full length image in respective order complying with the above standards with extra optional detail shots if required to highlight product features.
  • The model must be facing the camera standing with arms on the side or waist strictly.
  • Include only what the customer will receive no accessories like sunglasses, extra jewellery, belts, scarves, flowers ( unless they are accompanied with the product).
  • The product image must be free of text or watermarks.
  • For multipacks, MAIN image to have model image of all designs, followed by front, back, side and detail shot image for each product in the pack.

What to DO?


Topwear – Tops, Shirts, T-Shirts

  • The product should occupy 90% of the image area.
  • The background must be 100% white with RGB value 255,255,255.
  • Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
  • Each product must compulsorily have 4 images – a front, back, side and detail shot image in respective order complying with the above standards with extra optional detail shots if required to highlight product features.
  • The product crop should be tight to show only the top. Full length image can be an optional last image.
  • The model must be facing the camera standing with arms on the side or waist strictly. No dramatic poses allowed.
  • Include only what the customer will receive; no accessories like sunglasses, extra jewellery, belts, scarves, flowers unless they are accompanied with the product.
  • The product image must be free of text or watermarks.
  • For multipacks, MAIN image to have model image of all designs, followed by front, back, side and detail shot image for each product in the pack.

What to DO?


Bottoms – Jeans, Trousers, Palazzo, Leggings

  • The product should occupy 90% of the image area.
  • The background must be 100% white with RGB value 255,255,255.
  • Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
  • Each product must compulsorily have 5 images – a front, back, side, detail image and leg opening image in respective order complying with the above standards with extra optional detail shots if required to highlight product features.
  • The product crop should be tight to show only the product waist down. Full length image can be an optional last image.
  • The model must be facing the camera standing with arms on the side or waist strictly. No dramatic poses allowed.
  • Include only what the customer will receive; no accessories like sunglasses, extra jewellery, belts, scarves, flowers unless they are accompanied with the product.
  • The product image must be free of text or watermarks.
  • For multipacks, MAIN image to have model image of all designs, followed by front, back, side and detail shot image for each product in the pack.

What to DO?


Bottoms – Skirts, Shorts

  • The product should occupy 90% of the image area.
  • The background must be 100% white with RGB value 255,255,255.
  • Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
  • Each product must compulsorily have 4 images – a front, back, side, detail shot image in respective order complying with the above standards with extra optional detail shots if required to highlight product features.
  • The product crop should be tight to show only the product waist down. Full length image can be an optional last image.
  • The model must be facing the camera standing with arms on the side or waist strictly. No dramatic poses allowed.
  • Include only what the customer will receive; no accessories like sunglasses, extra jewellery, belts, scarves, flowers unless they are accompanied with the product.
  • The product image must be free of text or watermarks.
  • For multipacks, MAIN image to have model image of all designs, followed by front, back, side and detail shot image for each product in the pack.

What to DO?


Outerwear: Jackets, Coats, Shrugs, Capes, Blazers

  • The product should occupy 90% of the image area.
  • The background must be 100% white with RGB value 255,255,255.
  • Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled.
  • Each product must compulsorily have 4 images – a front, back, side and detail shot image in respective order complying with the above standards with extra optional detail shots if required to highlight product features.
  • The product crop should be tight to show only the jacket. Full length image can be an optional last image.
  • The model must be facing the camera standing with arms on the side or waist strictly. No dramatic poses allowed.
  • Include only what the customer will receive; no accessories like sunglasses, extra jewellery, belts, scarves, flowers unless they are accompanied with the product.
  • The product image must be free of text or watermarks.
  • For multipacks, MAIN image to have model image of all designs, followed by front, back, side and detail shot image for each product in the pack.

What to DO?


What NOT to do?




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