This article applies to selling in: India

Selling Children Toys on Amazon

Important: If you supply products for sale on Amazon, you must comply with all national, state, and local laws and Amazon safety policies applicable to those products and product listings.

In India, all imported toys intended for use by children 14 years of age and under must meet applicable Bureau of Indian safety standards, including:

  • IS:9873 (Part 1) - Safety of Toys: Part 1 Safety aspects related to mechanical and physical properties.
  • IS:9873 (Part 2) - Safety of Toys: Part 2 Flammability.
  • IS:9873 (Part 3) - Safety of Toys: Part 3 Migration of certain elements.
  • IS:9873 (Part 4) - Safety of Toys: Part 4 Swings, slides and similar activities toys for indoor and outdoor family domestic use.
  • IS:9873 (Part 7) - Safety of Toys: Part 7 Requirements and test methods for finger paints.
  • IS:9873 (Part 9) - Safety of Toys: Part 9 Certain phthalates esters in toys and children’s products.
  • IS:15644 - Safety of Electric Toys.

Who should submit documents?

If you are contacted by Amazon, you must provide documents to confirm the safety of your products. Amazon requires certain safety documentation that indicates testing compliance with applicable standards or regulations for each product you are applying to sell.

How do I request approval to sell Children’s Toys?

Amazon’s safety policies require that children’s toys sold through the Amazon website shall meet specified safety standards. If you are contacted by Amazon, please submit the following information

  • Company name
  • Seller ID/Vendor ID
  • Email address
  • Phone number
  • A list of ASINs you are applying to sell
  • Test reports from a Nationally Recognized Testing Laboratory (NABL) testing laboratory in India confirming each product was tested to the requirements listed below:
  • Product Amazon Testing Requirement
    Toys for children under age 14 IS:9873 – Safety of Toys (All applicable parts of the standard) and IS:15644 - Safety of Electric Toys (Only applicable to electric toys)

For more information on Amazon safety policy for specific children’s toys and products, refer to the following Help pages:

Note: You certify that all materials you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these safety requirements.
Sign in to use the tool and get personalized help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback!
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2020,, Inc. or its affiliates