Net Content, Item Form, and Number of Items attributes FAQ

To provide a better shopping experience for our customers, three mandatory attributes are provided for listings created one at a time or in bulk, effective from October 26, 2021:

• Net Content (a new attribute set) for eight Product Types (PTs)
• Item Form (attribute already existing but as optional) for 86 PTs
• Number of Items (attribute already existing but as optional) for 154 PTs

For more information on the attributes, please go to Net Content, Item Form, and Number of Items attributes details page.

1. What is changing?

Amazon is introducing a new mandatory attribute set: Net Content (Count, Weight, Volume) for eight PTs and also making Item Form and Number of Items mandatory for 86 and 154 PTs respectively to improve the overall customer shopping experience.

2. How does this benefit my business?

Complete and accurate data as per standard attribute definitions improve the customer’s shopping experience. It allows to display the quantity information consistently up on search and product variations, making it easy for customers to find products and make a faster purchase decision.

3. Should I update the information for all my existing products?

It is required that all SKUs/ASINs be updated with the required attributes for us to improve buyer experience. If you have offers on any ASINs in the below applicable product types, then you must update the data by following the instructions in FAQ 4 below. You will be notified to add the missing Item Form and Number of Items information during regular catalogue edits (such as pricing updates, updates to product information).

4. How can I update the information for existing products for single or all listings in bulk?

To update attributes for single ASIN:

1. Please go to Seller Central home page and select Inventory > Manage Inventory.
2. Search the ASIN for which you want to update the information.
3. Click Edit.
4. Fill in the information for Net Content in the More Details tab and Item Form and Number of Items in the Vital Info tab.
5. Click Save and finish.

To update attributes for multiple ASINs in bulk, please go to Managing your inventory page. For additional details, please go to Create and manage listings page.

5. What if I use a feeds integrator?

These attributes on feeds are effective from October 26, 2021. Please contact your provider for more information.

6. What will happen if I do not update these attributes for existing products after October 26, 2021?

Not populating these mandatory attributes will prevent the creation of any new selection after October 26, 2021, in the relevant product types. Please note that this will not de-list selection that you have listed before October 26, 2021. However, to provide customers a seamless shopping experience, we strongly recommend that you update this information on existing listings.

7. What are the right values for Unit count type and net count type?

Unit count and net count type values should be selected based on product type and item form selected. For example, if your ASIN belongs to the ‘Shampoo’ product type and Item form ‘Liquid’, then the unit count type should be ml . For more information, please go to complete list of valid net content values and unit count type values.

8. Which product types are impacted by this change?