Image Guidelines for Baby and Kids clothing

Guidelines for T-Shirts, Casual Shirts, Polo T-Shirts (DO’s)

• Products must be shot on a flatsurface
• All images must be shot in whitebackground
• (.MAIN) & (.BACK) shot will be required
• Close up shot of product detail will beoptional
• Detailing of sleeve/ collar/ logo will beoptional
• Reversible Products must have at least 4 shots (Front & Back of Both sides)

Guidelines for Tops, Blouses (DO’s)

• Products must be shot on a flat surface
• All images must be shot in white background
• (.MAIN) & (.BACK) shot will be required
• Close up shot of product detail will be optional
• Detailing of sleeve/ collar/ logo will be optional
• Reversible Products must have at least 4 shots (Front & Back of Both sides)

Guidelines for Dresses (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot will be required

• Close up shot of product detail will be optional

• Detailing of sleeve/ collar/ logo/ waist belt will be optional

• Detailing of closure type will be optional

Guidelines for Bottoms (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot will be required

• Close up shot is preferred if there are any details at the hem

• Legs should be clearly spread apart

• Detailing of closure type will be optional

• Detailing of distress, logo, pattern, if any, will be preferred

Guidelines for Multipacks -T-shirts, Shirts, Trousers, Shorts (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot will be required

• T-Shirts, Shirts & Vests: Front piece overlapping and cascading to the right

• Trousers, Shorts, Underwear: Stair step down and to the right, positioning top piece 1/4 over and 1/2 down

Guidelines for Onesies (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot of top and bottom together will be required

• Close up shot of product detail will be optional

• Detailing of sleeve/ collar/ logo will be optional

• Detailing of closure type will be optional

Guidelines for Multipacks - Onesies, Footsies and Sets (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot will be required

• Close up shot of product detail will be optional

• Detailing of sleeve/ collar/ logo will be optional

• Legs should be clearly spread apart

• Detailing of closure type will beoptional

Guidelines for Clothing Sets (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot of top and bottom together will be required

• Close up shot of product detail will be optional

• Detailing of sleeve/ collar/ logo will be preferred for the top

• Legs should be clearly spread apart for the bottom

• Detailing of closure type will be preferred for the bottom

Guidelines for Ethnic Wear (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot of top and bottom together will be required

• Close up shot of product detail will be optional

• Detailing of sleeve/ collar/ logo will be preferred for the top

• Legs should be clearly spread apart for the bottom

• Detailing of closure type will be preferred for the bottom

• Detail shots of all inclusions in the ethnic set is required

Guidelines for Swimwear and InnerWear - Singles and Multipacks (DO’s)

• Products must be shot on a flat surface

• All images must be shot in white background

• (.MAIN) & (.BACK) shot will be required

• Vests and bras: Front piece overlapping and cascading to the right

• Underwear, Boxers and Panties: Stair step down and to the right, positioning top piece 1/4 over and 1/2 down

• Closure type for bras and swimwear will be preferred

General Guidelines for Kids Clothing (DONT’s)

• No model shots allowed

• No background color to be used except white background

allowed

• No mannequin images allowed

• No hanger shots allowed

• No watermarks or text on the image to be used

• Cropping not as per standard will not be allowed

• No random overlapping of products in multi-packs

• Products must not be wrinkled

• No accessories allowed

• Product should not be folded for the shot

• Product must be aligned to the center of the shot

• No product shot with packaging

• Product should not be irregularly placed