Total Late Dispatch Rate: Total Late Dispatch Rate (TLDR) includes all orders that are ship-confirmed (dispatched) after the ship date as a percentage of total orders over a specific time period. It applies to orders fulfilled across all delivery channels. It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online. Shipment of orders that are confirmed late may lead to increased claims, negative feedback and/or customer contacts and negatively impact customer experience.
If you are a pure FBA seller, then you TLDR will always be 0.
To view the metric on STEP dashboard, click here.
To know more about the metric, watch the following video in English and Hindi:
Example: If seller ship-confirms or late dispatches 5 orders (order ids) against a total of orders received across multiple fulfillment channels, then Total Late Dispatch Rate is 5 %.
|Number of orders(order ids) late dispatched/shipped||5|
|Total numbers of orders||100|
|Total Late Dispatch Rate||5%|
For FBA sellers:
|Number of seller cancelled orders(FBA)||0|
|Total numbers of orders (FBA)||100|
|Total Late Dispatch Rate||0|
For sellers selling through multiple delivery channels:
|Number of seller cancelled orders (ES/ MFN+ Seller Flex)||30|
|Total numbers of orders(ES/MFN+ Seller Flex+ FBA)||100|
|Total Late Dispatch Rate||30%|
For Seller Flex sellers:
|Number of late dispatch orders (Seller Flex)||28|
|Total numbers of orders(Seller Flex)||100|
|Total Late Dispatch Rate||28%|
For ES/MFN sellers:
|Number of late dispatch orders (ES/MFN)||25|
|Total numbers of orders(ES/MFN)||100|
|Total Late Dispatch Rate||25%|
Every order late shipped/dispatched leads to very poor customer experience. It is important to ensure that products should be dispatched by expected shipment date. High TLDR can also impact your ability to sell.
Total Late Dispatch Rate is the percentage of orders late shipped by sellers to the total number of orders received during a specific period where as Late Shipped Rate/Late Dispatch Rate is a metric which shows percentage of seller fulfilled late shipped orders to the total number of orders received. Late Shipment Rate only applies for seller fulfilled orders whereas Total Late Dispatch Rate is calculated for all orders irrespective of the delivery channel.
To learn more about Late Dispatch Rate (ES/MFN), click here. Channel wise thresholds will remain same and will not be impacted by STEP thresholds.
Tips to improve Total Late Dispatch Rate: Below are some of the tips suggested by Amazon to improve Total Late Dispatch rate: