Amazon is hosting a unique event for qualifying sellers on December 16, 2018. The event will promote unique and non-branded selection from these sellers across the country as part of our initiative to promote small businesses. The Small Business Day offers more market reach and visibility for scores of small businesses, thereby enabling sellers to get a chance to improve their selling performance on Amazon.
We will promote the event through the following channels:
We have designed the Amazon Small Business Day to promote unique selection that could enable greater customer satisfaction. Based on your sales history, selection and performance metrics [for example, Order Defect Rate, Pre-Fulfilment Cancellation Rate, Late Shipment Rate and rate of Customer Complaints], we see that you qualify to participate in Amazon Small Business Day. We will send you an email with participation details if you qualify for the event.
All selected sellers should ensure that they have an active seller account and active selection till December 8, 2018 to participate in the Amazon Small Business Day.
In this event, through the promotional and marketing initiatives undertaken for the Amazon Small Business Day event as listed above, you can benefit from higher customer reach, increased discoverability and increased chance of more sales.
Below are some of the best practices you can follow for this event:
All deals that are configured for Amazon Small Business Day will not incur any additional charges for you.
No separate agreement is required to participate in Amazon Small Business Day. If you are a qualifying seller, you will receive an email from us and you are eligible to participate.
The products of qualifying sellers will be eligible for Amazon Pay or Bank cashback to customers. As a seller, you are not mandated to provide customer cashback for this event. Hence, a specific opt out action is not required. To increase visibility and chances for better sales, you can choose to provide additional discounts or deals on your products for customers.
Contact your Account Manager for more details.
Firstly, thank you for showing your interest in the Amazon Small Business Day. Amazon Small Business Day is designed to promote unique selection. Only qualifying sellers with the relevant selection and performance metrics [for example, Order Defect Rate, Pre-Fulfilment Cancellation Rate, Late Shipment Rate & Customer Complaints] suitable for Amazon Small Business Day are eligible to participate in this event. You may not be meeting the required threshold for participation based on your sales history, selection and performance metrics and hence you are ineligible for participation.
Even if you are not shortlisted for the event, you can continue to sell your active selection during the Amazon Small Business Day.