Sell on Amazon Sign in
This article applies to selling in: India

No Call No Show

What is No Call No Show?

A confirmed appointment on which seller fails to deliver the shipment is termed as No Call No Show (NCNS). Every NCNS appointment is an opportunity loss for the sellers.

Failure to deliver your shipment post appointment confirmation will be treated as a NCNS instance.

Example: A confirmed appointment with 1000 units, each unit has an average sales price of 100 INR for a seller ‘A’ is confirmed for 2 Aug 2018. Let us assume the appointment ended up as NCNS. Seller ‘A’ had an opportunity to make a business of 1000 (units) * 100 (Average sale price) = 1,00,000 INR.

However, there was an opportunity loss due to NCNS. Additionally, another seller ‘B’ who was denied this appointment as the appointment was already confirmed to seller ‘A’, is also losing an opportunity to make business of worth 1,00,000 INR.

How to avoid NCNS?

  • If you are unable to deliver on a confirmed appointment, delete the appointment from your FBA Appointment Scheduler at least 2 hours before the appointment time.
  • If you are using your own carrier, request them to notify you of the delays in advance so that appointments can be rescheduled/cancelled.
  • Do not raise any appointments if you are using Amazon Inbound pickup service/Amazon empanelled 3P carrier as they will request appointments on your behalf.
  • Always try to report 30 minutes before the confirmed appointment time.
  • Carrier or seller representative should carry a printout of the e-mail along with documents like invoice/Stock Transfer Note (STN) at the time of inbound (receiving shipment).
  • Cancelling the appointment along with the shipment is mandatory.

How will NCNS impact me as a seller?

If you fail to turn up for your confirmed appointment and do not follow the steps mentioned above, system will automatically flag your shipment as “NCNS” and your shipment creation privileges will be temporarily suspended.

If the seller is suspended, how will he/she be notified?

Amazon will be sending out the notifications to the suspended sellers on their registered email id with the information including FC, Appointment Time, Request Date, ISA, PO, Units which is related to the NCNS appointment. The email will be sent from the following email ID:

What needs to be done in order to have the shipment creation privilege reinstated?

Seller needs to share a Plan of Action (POA) with the root cause analysis on why was the appointment missed. The POA form is updated in the notification email.

On what basis we will be suspending?

Sellers who contribute to high number of units and sellers who miss the appointments for more than 5 times.

For any queries related to NCNS, seller can write to

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates