How to set up efficient budgets

An efficient budget covers the cost of the customer demand that your coupon generates, for the duration that you set. For example, if a product is selling an average of 20 units per day without a coupon, and you want to run an INR 5.00 off coupon for 10 days for this product, the minimum budget you set should be: (number of days x number of average daily units) x (discount amount + redemption fee).

Note: As an initial promotional offer, the redemption fee is currently 0. After the promotional period, we will charge a redemption fee and communications will be sent regarding the same.

In this example (10 x 20) x (5.00). INR 1,120.00 should be your minimum budget.

Avoid creating low budgets (less than INR 5000.00) for deep discount coupons such as 80% off or INR 350.00 off. Low budgets for high discounts will cause your budget to expire rapidly in a couple of hours. As a result, only a handful of customers will be able to see and interact with your coupon.