As of 1 September 2026, we have upgraded how service providers access your Seller Central account. With these updates, each agency, freelancer, or virtual assistant that helps manage your Amazon Business must complete business verification to reauthorise them for the services they provide.

Upgrades to service provider access and security include the following changes:

• Business verification: Service providers must complete verification before accessing your account.
• Time-limited access: Authorisations now expire after 365 days. You will be notified before each expiry so you can decide whether to continue working together.
• Permission selection: You choose which specific permissions to grant.

When reauthorisation is required for one of your service providers, we will contact you in the following ways:

• Email: You will receive an email from us with instructions and a date to reauthorise by.
• Seller Central Action Center: A notification on your Seller Central homepage will remain visible in the Action Center until you have completed the required reauthorisation action or actions. You can find the Action Center on your Seller Central homepage, where account notifications and required tasks appear.

If you have not received an email, then no action is required.

If you do not reauthorise by the expiry date, your service providers will lose access to your account and will not be able to provide services until you take action. However, you can restore their access, and update or revoke permissions at any time.

To restore your service provider’s access, go to Authorize a Service Provider to access your account.

To revoke your service provider’s permissions, go to Remove a Service Provider’s account access.