Update to seller feedback experience: Introducing star-only ratings [updated 8/1/25]
Note: This article was updated on August 1, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
Update to seller feedback experience: Introducing star-only ratings [updated 8/1/25]
Note: This article was updated on August 1, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
8 replies
Seller_hE6gBMYjbO5UH
Dear Amazon Team,
I appreciate the effort to simplify the seller feedback process. However, as an FBA-only seller, I would like to highlight a serious concern:
• With the new update, customers can now leave star-only feedback without writing anything.
• When a 1-star rating is given with no comments, and the order is fulfilled by Amazon, the seller has:
• No idea what went wrong
• No control over fulfillment, packaging, or delivery
• And no way to appeal or remove such feedback
This puts FBA sellers in a helpless position. Even if Amazon is at fault (delayed delivery, damaged packaging), the seller’s account health gets impacted.
We respectfully request Amazon to:
1. Do not count star-only feedback towards performance metrics for FBA orders unless text is included.
2. Allow appeals or automatic removal of 1-star star-only feedback on FBA orders.
3. Increase transparency in the process — sellers should know why feedback was kept or removed.
This is crucial to ensure fairness, especially when Amazon itself controls the customer experience under FBA.
Thank you for considering this feedback.
Seller_gP02mCWLORqSB
Hi,
What about some people and my competitor having feedback with 5star rating but without "VERIFIED PURCHASE" label. Reporting such comments are not removed by amazon. How to make them actually make them remove them such comments.
Is there any explanation for this.
Dougal_Amazon
Sellers,
Thank you all for your questions and comments. We've been working with the responsible teams to address your feedback, as of 8/1/25 the announcement has been updated.
If you still have questions, please let me know here.
Thank you,
Dougal
Seller_SFzleWj5NBeJF
There is more "negative" rating feedback which is associated with fulfillment issues. currently those ratings are strikeout and not considered. but when this star only rating implemented, we cannot identify whether is it for fulfillment issues. This will cause & affect sellers highly. Kindly don't implement star only ratings.
Seller_hE6gBMYjbO5UH
Thank you for the update, Amazon Team.
While I appreciate the attempt to improve the feedback process, as an FBA-only seller, I would like to raise an unresolved concern:
📌 Even though customers are now required to select a reason before submitting a low-star rating, sellers are not able to view that reason.
📌 As a result, we still:
• Don’t know if the rating is about the product, fulfillment, or something else
• Can’t confirm whether the rating is being counted against our performance
• Can’t appeal or defend ourselves, even in cases of unfair feedback
This lack of visibility puts sellers in the dark. We are still being held accountable for something we didn’t do and can’t even understand.
👉 Request: Please provide transparency by:
1. Showing the selected reason to the seller
2. Letting us know whether a rating is being counted in our performance metrics
3. Allowing appeal rights if a rating is vague, unexplained, or irrelevant to seller performance
This is crucial for FBA sellers who trust Amazon with the entire customer experience.
Thank you once again for listening.
