Hello sellers!

Are your sales dropping? Your Business Reports can help you find the problem and fix it. Here's a simple guide.

🔎 Where to Find Business Reports

Go to Reports > Business Reports in Seller Central

Your reports update every hour with fresh data on sales performance, traffic patterns, and customer behavior.

📉 Key Metrics to Check When Sales Decline

1. Sales and Traffic Report

Start here to get the big picture. This report shows:

• Ordered Product Sales: Your total revenue—is the decline across all products or specific items?
• Units Ordered: Are fewer customers buying, or are they buying less per order?
• Sessions: How many customers are viewing your listings?
• Conversion Rate: What percentage of viewers are actually purchasing?

What to look for: If sessions are down but conversion rate is stable, you have a traffic problem. If sessions are steady but conversion is dropping, you have a listing or pricing issue.

2. Detail Page Sales and Traffic by ASIN

Check each product (ASIN) separately to see which one is driving the decline:

• Page Views: Are customers finding your products?
• Units Ordered per ASIN: Which products are underperforming?
• Featured Offer Percentage: Are you losing the Featured Offer?

Pro tip: Sort by sales volume to identify your top performers, then look for drops in their metrics.

🤔 Common Problems and Solutions

Traffic Issues

• Symptom: Sessions and page views are down
• Possible causes: Lost organic search ranking, reduced advertising spend, seasonal trends
• Where to check: Detail Page Sales and Traffic report, compare period-over-period

Conversion Issues

• Symptom: Traffic is steady but units ordered are down
• Possible causes: Pricing not competitive, poor product images, negative reviews, out-of-stock items, COD (Cash on Delivery)
• Where to check: Conversion rate in Sales and Traffic report, customer reviews, pricing health

Inventory Problems

• Symptom: Sudden sales drop on specific ASINs
• Possible causes: Out of stock, suppressed listings, stranded inventory
• Where to check: Inventory reports, listing quality dashboard

Competition Changes

• Symptom: Gradual sales decline with stable traffic
• Possible causes: New competitors, competitors lowering prices, losing Featured Offer placement
• Where to check: Featured Offer percentage, pricing health dashboard

📋 Step-by-Step Analysis Process

• Step 1: Open your Sales Dashboard and compare this month to last month. When did sales drop?
• Step 2: Check if the problem is traffic (fewer viewers) or conversion (fewer buyers).
• Step 3: Look at which products are affected most.
• Step 4: Check your Featured Offer percentage. If it's dropped significantly, check your pricing and performance metrics.
• Step 5: Review your Seller Performance metrics to check you're not facing account health issues that hurt visibility.
• Step 6: Verify against external factors like seasonality, holidays, or market trends.

💡 Taking Action Based on Your Findings

Once you've identified the drivers, here are immediate actions you can take:

• Low traffic? Increase advertising spend, optimize product titles and keywords, check search term performance
• Low conversion? Review pricing strategy, improve product images and descriptions, address negative reviews
• Lost Featured Offer placement? Adjust pricing, improve shipping times, ensure inventory availability
• Inventory issues? Restock fast-moving items, fix stranded inventory, resolve listing errors

📚 Need More Help?

For more information:

• Seller Central Help: Search for "Business Reports"
• Seller University: Free courses on analyzing sales data and improving performance
• Account Health Dashboard: Monitor metrics that affect your visibility and sales

Have you used Business Reports to solve a sales problem? Please share your experience in the comments. Let's help each other!